Literacy Narrative Essay Example | Topics and Well Written Essays - 1000 words - 3

Literacy Narrative - Essay ExampleWriting is almost totally ground on practice and research. Writing good texts is impossible without concentration, analysis and some basic sense of self-critique. provided it is better to stop on each of my discoveries.With my first paper I faced the fact that having a topic and sitting with a laptop and a cup of coffee does not mean writing. It is and so I understood that writing requires efforts and concentration. A good writer must create his work term by word stringing the beads. Distraction can cause loss of thought and that is why a soul must make efforts to write. Only later much later writing becomes natural and the words amaze flowing. But I have to say that this principle is applicable to any sphere of human action on the first stages you only try, fail, develop some skills and only then the process becomes easier and brings pleasure.Analytical mentation is another(prenominal) thing that is a must in writing. The pleasant bonus is t hat it is extremely useful in real life and writing helps to improve it. When creating my first texts I had to choose and assess arguments, ideas, and concepts from different sides and fix if they ar relevant to my work or not. It was very difficult often to consider some theories and concepts that are both right but still are opposite. So it is challenging some sequences to have integrity stable opinion regarding something. So it is a writer who decides which facts are more important and more compelling and which are irrelevant with the help of critical analysis. Analytical thinking is the ability to analyze information critically, to outline relevant from irrelevant, to structure information in your own words.Several discoveries were not as pleasant as I wanted them to be. Speaking about structure it turned out that it can be another serious ordeal to clear perception of the text. I did not realize it for a long time and paid little attention to making text coherent and logic al. Sometimes it was much easier to write everything

Chilhood Obesity Essay Example | Topics and Well Written Essays - 500 words

Chilhood Obesity - Essay Example many an(prenominal) doctors today refer to obesity as the new American epidemic. an estimated 60 million Americans living deep down the US are obese. It is further estimated that slightly over 70% of people over the age of 25 have an overweight problem. Obesity is a fast-growing wellness concern in the USA, with about 13% of all the American children suffering from the disease. The statistics seem to rise every year for chilren By trying to take care the rise in childhood obesity, one gets to know more about obesity itself. According to the American Academy of Pediatricians, children with a BMI of over 30 are the most prone to obesity. There are former(a) institutions which suggest that any child whose body weight exceeds the normal body weight for their age and meridian by at least 20% is obese. Whatever the exact definition of the condition is, obesity implies intemperance body fat. Why exactly has obesity become such a serious concern in the Un ited States? You thought an extra pound or two cant really trauma a child, didnt you? Yes, an extra pound can cause a child serious health problems.Obesity can affect a child both psychologically and physiologically. Some of the psychological risks knotty include anxiety problems, depression and anxiety problems. The physiological risks, on the other hand, include diabetes type 2, high blood pressure and heart ailments. About 45% of the latest cases of juvenile type-2 diabetes are associated with obesity at childhood.

Introduction to Business Assignment Example | Topics and Well Written Essays - 1000 words

Introduction to Business - Assignment guinea pigWhile raising capital to start a small business, an individual shtup start by financing the businesses himself. Several benefits such as retaining all the profits are associated with this form of financing, but if a small business need to grow large then it needs to look for other options (Alterowitz, 2007. P.14). future(a) best alternative is to ask for assistance from family members and relatives for finance. For this subprogram an entrepreneur has to make the effort of making his relatives get word that he/she has a great investment plan and will be quite successful. In precise rare instances family and friends invest in a business if an entrepreneur faces such a scenario, he/she can obtain assistance from the political sympathies (Great Britain, 2006, p.18). Government has various plans where they finance small businesses or provide funds in shape of grants to entrepreneurs to start up their own business. If an entrepreneur is not eligible for such government support options, the business can obtain a loan from banks to start small businesses. Due to ill fortune of large businesses and the risk of high amount of loss associated with large businesses, banks and governments are more willing to finance small businesses. One of the major decision made by a manger is to identify the follow of producing a product and then price the product according to make profit when they sell their goods and services. For this purpose they can use activity based costing method, by using this method they can conduct the cost of an activity.

The financial ratios of Rolls Royce and its major competitors Essay

The financial dimensions of Rolls Royce and its major competitors - Essay ExampleAccording to the research findings either business, no matter small or large, constantly evaluates its companys performance by buttvas it with competitors, industry and its own past performance. In order to do so, businesses not only look at the figures of sales, profit and costs but also prep ar other criterion for measuring performance which helps in reading between the lines of financial statements. The most widely known and reliable approach of evaluating a wholes performance is by calculating and comparing its financial symmetrys. The basic reason for doing so is because this nurture is understandable for every person who has well-nigh level of knowledge of financial concepts. By comparing the ratios with the competitor of the firm or with its past performance, a clear idea can be obtained. For this purpose, the company which has been elect is Roll Royce. It is a diversified company having its operations in the field of aerospace, nuclear market, civil defending team and marine and energy. It was founded in 1971 and has its headquarters in London, United Kingdom. Activity Ratio also called as runniness Ratio helps a firm in de bourneinusining the ability of a firm to meet its up-to-date liabilities. Activity Ratio is that investment or cash which is used to pay get rid of the gip term debts as well as expenses. Current Ratio is determines whether the firm has generous liquidity to pay off its expenses and short term debt. Theoretically, if current ratio is around 2.00 and so it is considered as the most preferable. This ratio possesses large consideration because if this ratio is declining it means that the cash position of the company is getting eroded. For that reason, the quickest way which can increase cash is increasing the amount of sales. Quick Ratio This ratio is also known as Acid Test Ratio. This ratio determines that if inventories are excluded, the n is the firm able to pay off its short term expenses? Quick ratio is usually preferable if it is 1 or near to 1. If this number is decreasing, then it means that enough sales are not being generated to pay off the short term debt or day to day expenses. In order to improve such situation, intervention regarding Quick capital Management is required. Net Working Capital to Sales This ratio determines the companys performance in relation to its sales, after meeting the short term obligations or liabilities, Efficiency Ratio Efficiency ratio determines the efficiency of a business or in other words, how well the business operations are conducted. These ratios determine how well and quickly the company collects its accounts receivables, how quickly the inventory moves and how much sales are generated by the companys assets. Efficiency ratios include Inventory upset Receivable upset Payable Turnover Days Inventory in hand Debtors Collection Period Creditors Payment Period Inventory Tu rnover Inventory turnover ratio determines the total turnovers of inventory. This ratio determines the efficiency of inventory management. If inventory turnover ratio is higher, then it means that firm is really efficient in rolling over its inventory. However, in some cases high inventory turnover ratio also means that firm doesnt have enough inventories on its hand and therefore losing its sales.

Ethical considerations in the current business environement and the Essay

Ethical considerations in the current task enterprise environement and the impact it can have on homophile imaginativeness forethought - Essay ExampleThe Impact of Ethical Considerations on Human Resource steering This section includes a intervention on the impact of new honourable considerations on merciful resource practices which include hiring employees, retaining employees, and responsibilities of current employees in regards with the use of new technology. Conclusion This section sums up the overall discussion and presents a short review of the sizeableness of ethics in the success of a business. Introduction The importance of business ethics can never be denied because they are imperative for the success of individuals and businesses. According to Patil (2012), business ethics is a behavior that shapes individual behaviors, as well as consumers perception about a company. As Frederick (2002) states, business ethics, like most areas of ethics, often tends to focus on principles of actions, on the action itself and its consequences (p. 30). If employees of a company do not behave ethically regarding any particular business matter, various ruinous effects occur as a result. Companies set practical business ethics codes that help them in making their business activities legal, as well as in maintaining their public image (Frenz, n.d.). Some examples of ethical considerations or ethical codes that companies promote at the workplace include truthfulness, respect towards others, equality, demonstration of corporate complaisant responsibility, adherence to laws and social values. In this paper, we volition discuss the impact of some ethical considerations on the human resource management activities of a company. For this purpose, an organization will be selected and its ethical considerations in the current business environment will be reviewed to know the effects of implemented ethical considerations on HR practices. Selected establishment The orga nization selected for review is University Hospitals Case Medical Center (UHCMC) located in Ohio. UHCMC is a private hospital which specializes in cancer and orthopedic treatments. The aim of the hospitals management is to bring continuous good in patient care and other activities related to patients treatment processes. Let us discuss cardinal major ethical considerations that the management of the hospital has implemented late related to the use of hospital management information system. Ethical Considerations in the Current Business Environment The ethical considerations that the management of the hospital has added recently to the code of ethics include ensuring confidentiality of medical records and improving patient care using new technology. The hospital has started using Management Information System (MIS) to computerize all information. The MIS will help healthcare professionals in recording patients updates in the hospitals database and retrieving it when required. Th e system will also generate accurate and relevant reports based on the information stored in the database. The information to be stored includes all details about a patients medical history, present medical condition, and ongoing treatment. As every employee of the hospital will be using the system for different information related purposes, so there exists a emergency to ensure improved confidentiality of patients private information stored in the system. Moreover, the management of the hospital has also made it needed for the employees to make a fair use

Diabetes-Impaired Wound Healing Research Paper Example | Topics and Well Written Essays - 2000 words

Diabetes-Impaired Wound Healing - Research Paper ExampleTherefore, the main objective of this study willing to find the best method wound care for patients with diabetes between natural wound care and conventional wound care. Even though the two methods were known to be effective, the natural wound care as indicated in the paper is more effective in treating the condition. In future, there is need for researchers to undertake more studies and properly store the information in order to make it accessible and useful. Diabetes has emerged as a sincere metabolic indisposition that is affecting individuals from all geographic, racial and ethnic origin. With its level at the increase globally, issue from this costly disease is felt by the developed as well as emerging economies. star of the notable countries that have high cases of diabetes is India. For example, in 2013, more than 65 million adults were affected by the disease in India. This number is projected to increase to 109 m illion if the government does not take major stairs to curb new cases of the disease. Some of the notable risk factors for type 2 diabetes in the case of India allow positive family history of diabetes, presence of hypertension, having more than 35 years, upper body adiposity, recent weight gain, gestational diabetes and sedentary lifestyle (Ramachandran 2014). Warning signs of diabetes include unexplained weight loss, irritability, frequent fatigue, dry mouth, itching, reactive hypoglycemia, rock-bottom vision, delayed would healing, impotence or erectile dysfunction among others (Allison et al 2014).

Visual Arts Analysis of Madonna and Child Enthroned with Saints Essay

Visual Arts Analysis of Madonna and Child Enthroned with Saints - Essay ExampleThe contour and definitiveness of the moody veil which highly contrasts the mild flesh suit of her child indicates how the Madonna, in the simplicity of her aura and metier in character as a mother, manages to secure the innocent even to beyond a natural warm keeping. The delicate treatment given to the shapes, oddly of the paintings chief concerns and the shades configuration about the throne seemingly manifest gradual departure from the Byzantine standards so as to harbor a style which takes to greater consideration keen details of human sentiment. This naturalist approach may be observed to have been pioneered by Giotto Di Bondone in the way he worked with colors and symbolic placement of figures in space which chiefly acquired a linear perspective to serve his purpose of radiating inside(a) human experience. Such modifications in the convention of Western art can be attributed to the essence o f sucker a transition from the grieving centuries of the Middle Ages to the much sought- later tranquility in the time of spiritual rebirth by which intellectual restoration in arts, sciences, and humanities flourished. Since this period entailed new hopes for the European nations waiting for enlightenment to be ushered back in full measure, Giotto took the opportunity of getting critical attention in his interest group with artistic reformation which may be perceived in most of his murals and frescoes (Giotto-The Inventor and Innovator). The undertones of past tense suffering during the Dark Ages through the chosen mood of shades and the artists strokes of varying bit or lightness signify Giottos innovative contribution in allowing discernment of certain applicable human emotions flow out of the general impression the enthroned structure makes. It particularly responds to the summon of Renaissance for the great unwashed to obtain back their religious faith and reverence towa rd the church and its superior role of resolving gallant lack of spiritual vitality as one further understands the painters idea of meaty expansion when Giotto seated the Madonna and child on the throne for which he provided a generous helping of space which likely represents the continuous sensibility of religion and the adherence to the struggling progress of Christianity. The rebirth of breeding during the Renaissance period had truly shed light of regaining profound interests in several disciplines, especially in the fields of fine arts and architecture where the beauty of intellect flourished back to heights after the Dark Ages among the European nations. As the increasing pursuit for artistic excellence vividly reflects in the corking creations of genius artists like Giotto, others were equivalently inspired to develop art forms based on their revolutionary capacity. The ability to compass prominence and the desired stimulus in the simplicity of style or in less composi te patterns may have influenced the 15th century contemporaries of Giotto Di Bondone to acquire similar interest of attaining to flexibility of form. As such, the three-dimensional persuasion of Leonardo Da Vinci in The Virgin of the Rocks, c. 1491-1508, made central the well-lighted faces to come in emphasis upon a sublime moment of holiness and humility in the manner

Quality and perf 1 Assignment Example | Topics and Well Written Essays - 750 words

whole tone and perf 1 - Assignment ExampleThe data for the amount of time spent on each action at law performed on the patient will be placardd including transportation, waiting and the time spent on treatment. Also, comments from nurses, healer and family-members of the patient will be noted to increase the efficiency of the project.Data collection will be a team work task among all the employees of all the departments. Each participant will note the time he spends on each activity and then submit the report to his respective department. on the whole the final reports from each department will be organized in a flow chart model with the timeline as per organizational chart.The Quality Improvement Plan will be executed by the Q-Team. The team will consist of 6 senior members from each level of the organizational chart which includes the bespeak of therapist, power point of nurse, In charge of transportation, administrator, human resource manager and manager of strategic plann ing and financing. result of the therapist will make sure that all the patients get the best care in an effective manner considering the importance of time both for the organization and patient. Each therapist will fill a patient profile form mentioning the time spent on treatment and counseling. He then submits it to the head of therapist.In charge of the transportation will confirm that each patient will come to the centre, onwards his appointment time with the therapist. Transporters will note the time for transportation for each patient.Administrator will be in direct contact with the family members of the patient. In case of any complaint or request he will pass it on to the committee to refine the whole process. Any delays from the patients or complaints will be noted down and will be submitted to the committee later on.All the members of the committee being passe-partout in their respective fields will utilize their

Psychological study of man Research Paper Example | Topics and Well Written Essays - 1250 words

Psychological study of man - Research Paper congressmanFor many years, the psychologists have limited their work to the study of women psychology. However, with the passage of time and in-depth analysis of various aspects in the field of psychology, the professionals have realized that there are certain behaviors which are associated with men that need to be studied in detail (Blazina and David, 21). In order to make sure that there is sufficient assure of work on psychological study of man, the experts have undertaken various initiatives to make valuable contributions in the initiation of psychology.Previously, the psychologists studied the sexual practice roles by comparing them across various cultures (Lavent and William, 70). But recent developments in the inquiry of these sexual urge roles highlighted that the manful behave in certain ways not on the basis of biological or social constructs but rather on socially and psychologically constructed entities (Carothers and Ha rry, 386). Joseph Pleck was the person who developed The gender role strain paradigm in 1981. According to this paradigm, a man has to deal with various strains to hump up to the expectations of the society. It was even the starting point for the development of an additional branch of psychology for men (Lavent and William, 2).The gender role is defined as the set of behaviors, actions, attitudes and self-perception methods which are ascribed to all members of the particular biological sex i.e. male or female. There is a specific CPGR (Culturally Preferred Gender Role) which varies according to the cultures. Every male is encourage to show compliance with CPGR and even forced to adopt it (Lavent and William, 132).According to Szukalowski, a man is generally nurtured on a way that the rules of masculinity are engrained in his personality (45). The three main areas of masculinity are strength (courage, rationality, self-reliance and aggression), action (ambition, dominance, risk-tak ing and competitiveness) and honor

Management Information Systems Case Study Example | Topics and Well Written Essays - 1250 words

Management Information Systems - Case training ExampleIn this context, the metrics and standards must not be confused with feeling and religion. Ethical quandary is a situation when a good step (or approach) from the viewpoint of ace set of metrics and standards becomes do by from another set of metrics and standards or vice versa.Wal-Mart has become a top retailer in the U.S.A. by inventing how to reduce the surgeryal cost, implementing low prices for products and placing the inventory in the shop just in time. When Wal-Mart notices that associates programing using manual mode is expensive and ineffective, no doubt it will try to find a way to reduce the particular expense. Implementation of digital technology for associate work scheduling by Wal-Mart cannot be considered as a wrong moral action. Wal-Marts moral action will be classified right, or wrong based on decisions that management implements in stores using the information that they get down from the Kronos system. Mana gement uses information to reduce staff early in the day and increase staff during the noontide rush. Management reduces staff again toward the end of the afternoon and increases again for an evening crowd (Flexible schedule at Walmart, n.d). This scheduling method implies that the Wal-Mart is holding an X number of workforce under its control and distributing every or a portion of it during the day based on the optimization rule on how to maximise the profit. It should be noted that Wal-Mart is only paying the associates when they are at work. An additional benefit that Wal-Mart is bringing to its shareholders from this operation is money that the Company is not paying to the workforce while keeping them under its control. On one hand, Wal-Mart is fulfilling its responsibility to increase shareholders value on the other hand, it is not fulfilling its responsibility to ensure workers welfare. Thus, the action is resulting conflicting moral obligations

Impact of Gender on Academic Performance Essay Example | Topics and Well Written Essays - 1500 words

Impact of Gender on pedantic Performance - Essay ExampleStudies of gender disputes in general academic performance are slight conclusive. The results vary from no gender differences found.While conducting research there will be some respectable considerations. Before conducting the research the permission will be taken from the school management. Researchers private biases and opinions should not get in the way of the research.Participants can be with draw any time if they ask to quit. The results of the experiment will be kept confidential and researchers will use results with students permission for research purposes. Students should whole tone free to ask any question about the research and they will be provided with the outcome of the research.In this research the aim of the study is to analyse the difference in the academic performance of male and female person students. Underlying the purpose and research question of the study conducted, the research design that was sele cted for the study is an exploratory correlational research design. The implementation of a correlational research design has permitted the researcher to explore and discover relationships amongst a large number of variables within a study. In correlational research, according Zechmeister et. al., the main purpose is to make up whether two variables are related, and if so, establish the direction of the observed relationship. In this research study we are way out to analyse following research hypothesis Null Hypothesis There is no significant difference in the academic performance of girls and boys.

Bringing Minds To Gods Research Paper Example | Topics and Well Written Essays - 2000 words

Bringing Minds To Gods - Research Paper pr promptice sessionOne famous symbolic anthropologist by the name of Clifford Geertz even defined religion as (1) a system of symbols which acts to (2) establish powerful, pervasive, and long-lasting moods and motivations in men by (3) formulating conceptions of a general order of world and (4) clothing these conceptions with such an aura of factuality that (5) the moods and motivations seem uniquely realistic (Geertz 1966). An integral part in the system of religion is the belief of sin. In a general and more modern sense, sin is anything that violates a certain moral standard or code of conduct. Anything that is offensive, an avoidance of good, or the act of doing wrong is considered a sin. In Christianity, sin does not only mean those actions that argon tangible but it as well as encompasses feelings of enmity, internal thoughts, and other motivations that lead to ill-doing, shame, or immorality. In a religious perspective, when a person commits sins, his descent with his supernatural being is tainted and he therefore must do sacrificial acts to restore the connection. This act of achieving a certain kind of spiritual cleansing, more commonly understood as the concepts of expiation and/or the atonement of sins have since become so interrelated hand in hand with the notion of sin. And religions have, to a good extent, institutionalized certain practices and ritual to ensure the reparation of relationship between man and his deity. Among the many established religions in the world today, this paper shall focus on the discussion of the similarities and differences of the concept of atonement and/or spiritual cleansing between Hinduism and Confucianism. To define, atonement is the process by which a person removes obstacles to his reconciliation with God. In doing so, he re-establishes or strengthens his relations to the holy divine. As the etymology of the name suggests, to atone is to set at one (Encyclopedia Britan nica, May 2011). Hinduism Present among the various religions in the world in the act of expiation of sins are prayer, repentance, fasting, and offering (animal or crops). In Hinduism, the ultimate goal in life is to be in wedlock with the Brahman, the supreme and absolute universal Spirit of the universe. To be one with the Brahman, one must constantly amend himself through the practice of atonement or Prayaschitta, a ritual performed to eliminate the effects of bad deeds. In the Hindu lexicon, praya means austerity and chitta means a firm resolution. Hence, to do prayschitta, one must bear up under or render a certain form of sacrifice to cleanse him from the wrong doings he has move. This includes extreme fasting which could last as long as a month, chanting of Mantras, or expectant away of gifts or going away on a pilgrimage. History has it that the act of prayaschitta among Hindus is not unavoidably according to the Brahmans but it goes back to law books of Sanskrit. The severity of the penance is said to be dependent upon the weight down of the violation committed. In some documented acts of atonement, there were instances of drinking boiled liquor for the sin committed in drinking too much of the same intoxicating beverage. This kind of ritual is considered to be set out as the sin committed is not severe. Severe ones are those that include murder,

The NSW English k - 6 Syllabus Essay Example | Topics and Well Written Essays - 1500 words

The NSW English k - 6 Syllabus - Essay ExampleIt is believed that talking to goes beyond tangible meanings and explores the meanings of less tangible. In the education context, phrase is vital for comprehensive and utilization of knowledge. Stone, et al (2004) likewise noted that langu bestride is used to solve problems as a tool through its application in both written and spoken words. In fact, language is used as a eruditeness tool which aids understanding. In light with these deliberations, language is viewed as a vehicle for educational development, which is categorized among the most crucial components for the acquisition of knowledge (Raban, Brooks, and Wolfendale 1995). Development is a necessity in learning, and which is facilitated by language through interaction and complaisantization. The verbalization of both personal and secondary experience makes individuals evaluate and structure representations of reality. The role of language in learning Characteristically, ch ildren go to school with near degree of commonsense understanding of their environment. Once in school, children start engaging with books and other children both of their age and older children and even adults. This forms a distinction between utterances and meanings of things said at home and ones made at school. Studies have enumerated the importance of language in education, with many citing that when children learns a language, they not only engage in one kind of learning, but also ensures that, through learning language, they learn how to mean (Raban, Brooks, and Wolfendale 1995). It is also homely that the language enables students to focus on the object of learning and distinguish it crucial features. Language is critical in structuring students aw atomic number 18ness in order to become intellectually aw are of learning. Language also makes meaning. The ability of teachers and students to negotiate to bring out meaning is well articulated through language (National Langua ges & Literacy prove of Australia 1993). Language widens a, shared common ground between teachers and students. It is believed that there are specific conditions required for the learning of a specific object of learning. The manner in which these objects of learning are tackled, and the extent to which required conditions are expressed through language during a lesson or crucial in the learning of students (Raban, Brooks, and Wolfendale 1995). It is also expenditure noting that apart from general conditions such as light, space, some levels of learning activities necessary for learning, the element of language is of a good deal help. Some students may be in a position to learn certain things through symbolical meaning while others may learn through affective guidance and explanation. The place of interaction in learning and the supporting role of the adult Interaction between the child and adult during early learning is of primary importance. Adults act as guidance in almost all activities under reducen by the children (Stone, et al 2004). Adults are supposed to encourage children to act decisively in their undertakings. In this regard, teachers may find it necessary to take advantage of play situations to teach children different concepts. Physical involvement of adults during play attracts children attention as they equilibrise roles adults in the play. Sometimes children may create and assign adults roles, and this is the best opportunity for adults to interact with the children. Some social and emotional aspects of children may not be reflected during normal conversation or in classroom (Stone,

Cross Cultural Managemant Essay Example | Topics and Well Written Essays - 4500 words

Cross Cultural Managemant - Essay ExampleProminently, it has been plant that Egyptian nuance favors authoritative leadership and team orientation emphasizes the present and avoids risk or modify emphasizes laws and regulations and does not adhere to time schedules. Recommendations to managers have been made keeping in mind these and few other(a) attributes. Table of contents 1. Introduction 4 2. Cultural assessment in global business rule and objectives 4 3. Determinants of culture 6 4. Analysis of Egyptian culture 7 4.1 Based on Hofstedes cultural dimensions 8 4.2 Based on Trompenaars cultural dimensions 10 4.3 Based on Edward T vestibules intercultural aspects in communication 11 4.4 Based on the GLOBE project by set up et al., 12 5. Implications for business 14 5.1 From GLOBEs cultural dimensions placement 15 5.2 Other perspectives 17 6 Conclusions and Recommendations 19 Bibliography Appendices List of appendices Appendix 1 Steers et al.s (2010) Comparison of models of cu ltural dimensions Appendix 2 Nardon & Steers (2009) Core cultural dimensions an integrative summary Appendix 3 House et al.s (2004) Summary of social cluster rankings for culturally endorsed implicit theory leadership 1. Introduction Egypt, an African country, is know for its historical origins of world civilizations. Its culture is influenced by the Mediterranean, African and the Arab countries, and therefore predominantly follows Islamic religion. From international perspective, Egypts social and cultural considerations act as the constraints for business and management due to their vast dissimilarities with other nations cultures (Rice & Mahmoud, 2013). In view of this fact, Egypts conduciveness for business in international arena will be explored by use findings from literature. Literature on confused researches related to world cultures will be studied, with main focus on the most significant studies, like those by Hofstede, Trompenaars, Hall, and House et al will be used as reference points. Critical implications for effective management such as motivation, leadership, organisational policies and procedures will be identify based on analysis carried out on Egyptian culture using various cultural dimensions. Finally, conclusions will be drawn and recommendations will be made, if required, from management viewpoint. 2 Cultural assessment in global business rationale and objectives Business management attracted a different perspective during the beginning stages of globalisation owing to the various determinants of successful business run by people belonging to various backgrounds. This perspective was from the cultural aspect, which management specialists and scholars have been studying in detail to identify the role of national culture on various aspects related to organizational behavior. Business anthropology has thus permeated management field owing to various needs in globalized world, such as communication, business growth, international relations , international laws and regulations etc, all of which are influenced by culture. For instance, the human resources perspective demands a thorough understanding and analysis in different countries, considering the similarities and variations of national and organizational cultures, for effective management of people. Extensive research work and evidences in the areas of marketing, consumer behavior, international business,

Default Unnecessary Essay Example | Topics and Well Written Essays - 500 words

Default Unnecessary - Essay ExampleThis is because, it is considerably overrated. The authors argue that, market overreaction commonly occurs with unpleasant implications for countys borrowing expenses and liability dynamics. Several market commentators generally argue that, default is predictable. They weather this by focusing on the extent of the modification and persistent advertising concerns reflected in the governments distribution of treasury bonds.The authors also provide several arguments and their rebuttals. For instance, they argue that, it is difficult to evade default since it results from the diverse need of economic adjustments. They assert that, such adjustments, requires proper maintenance of the debt to gross domestic product proportion. Consequently, the maintenance would improve cyclical adjusted primary balance deficits. Conversely, fiscal adjustment on the requisite scale normally is exceptional. In the previous times, records depict an existence of 14 episo des in advanced economies, as well as 26 episodes in the growing economies. This results from actions of individual countries adjusting their structural principal balance beyond 7 percent of the GDP (Corttarelli 6). The authors have argued that, the alternative approach for restructuring, which is suggested by the market commentators, would not settle the imbalance between expenses and reimbursements. They thence recommend for a non- confrontational restructuring, which would carry inferior reputational expenses for the borrower.Secondly, they argue that, it is hard to evade default collect to the towering interest rates that make the debt unmanageable. This is because the government debt takes time to mature. In general the household substitution debt carries a long term share in the sophisticated economies (Corttarelli 8). In the current sophisticated economies, essential interests rate is lesser than other economies which have experienced default in the past. In comparison, co untries which experienced default in the past, the

The sublime Kant & Burke Essay Example for Free

The empyreal Kant Burke EssayIn Neil hertzs essay, The Notion of Blockage in the Literature of the Sublime, Neil uses the construct of William Wordsworth to makes a connection to the very distinguished and particular notion of the numeral princely by Immanuel Kant. The mathematical sublime is the perception that reason has this superiority over image because reason and logic is boundless whereas imagination is limited to what we have personally experienced through our senses.When in the presence of something that embodies the overwhelming magnitude of an mentation that we cannot comprehend at first glance (the sublime), Kant believes that reason has the upper hand over the senses. By intend of reasoning, we as individuals can determine that there is some claim to final totality. When this reasoning comes appear to face with an agent of the sublime, our logic is able to understand the failure of our ability to grasp the enormity of something so ideal shattering that it eventually leads to the realization that our reason is more reliable than our senses.The sensory faculty bases its understanding on empirical evidence and in this case would have no influence over our train of thought because we have never experienced anything quite like the sublime. Kant labels this as the blockage and associates it with a negative tactual sensation, this feeling of displeasure stems from the fact that in order to grasp the concept of the sublime the individual must gather that their previous cognitive limits were not developed enough. oscillation has a different idea about the firmness of experiencing the mathematical sublime, he believes that it brings us pleasure by means of displeasure but the pleasure and government agency of overcoming our imaginations shortcomings bring us a greater satisfaction than we could have experienced without this knowledge. Hertz then applies several excerpts from book 7 of Wordsworths The 1805 Prelude. Wordsworths literary wor ks reinforce Hertzs position upon the sublime and his concept of blockage.Before he begins analyzing the literary works, Hertz lays down the creative activity of the sublime and states, with the use of Weiskels argument that The cause of the sublime is the aggrandizement of reason at the expense of fanciful apprehension of reality and at the expense of reality. (Hertz, 51) After attaining this level of consciousness is it easier to assess the effect of the sublime and how it creates a new insight by means of comprehending that the sublime consists of structure and disagreement.Kant voices a very identical idea as Weiskel just a couple sentences later, the very moment in which the mind turns in spite of appearance and performs its identification with reason. (Hertz, 51) He uses this notion of blockage in relation to Wordsworths poems, and how we have difficulty in grasping the concept before we recognize and understand the sublime and how it unites the mind when it is filled with such a grand sensation. Unto myself, The face of every one That passes by me is a mystery Thus have I looked, nor ceased to look, oppressed By thoughts of what and whither, when and how. All laws of acting, thinking, speaking manWent from me, neither knowing me nor known. (Hertz, 58) Wordsworth is making reference to the proceeds and how everyone is the same but different at the same time, whilst making allusions to the sensory approach and how he does not understand the incident to its furthest degree. He is stuck on the mathematically sublime until he advances in his textbook analysis and stumbles upon the blind beggar. Or emblem of the utmost that we know Both of ourselves and of the universe, And on the shape of this immobile man, His fixed face and sightless eyes, I looked, As if admonished from another world.

Federal government of the United States Essay Example for Free

Federal governing body of the United subjects Essay 2010 Carnegie Endowment for International Peace. All rights reserved. The Carnegie Endowment does not handle institutional positions on public policy issues the views represented here are the authors own and do not necessarily reflect the views of the Endowment, its staff, or its trustees.No part of this publication may be reproduced or contagious in any form or by any means without permission in writing from the Carnegie Endowment. Please direct inquiries toAbout the AuthorNathaniel Ahrens is a visiting scholar in the Carnegie Energy and humour Program, where his research focuses on climate, energy, and sustainable development issues in China. He is the president of Golden Road Ventures Ltd., a business development and strategic advisory firm that provides expertise and support for critical projects in China, including sustainable development, government procurement, agriculture, and media. Previously, Ahrens was senior product manager and director of international sales for Intrinsic Technology, a impress-based telecommunications software program provider.He also founded Shanghai Pack Ltd., a luxury-brand packaging company based in Shanghai and Paris. Ahrens is a member of the National Committee on U.S.China Relations, the Asia Society, and serves as an honorary ambassador for the State of Maine.Indigenous innovation1 has become the greatest immediate source of economic friction between the United States and China. This course of study is not unique to these two countries policy get under ones skinrs globally are actively trying to stir municipal innovation.The burgeoning markets for biotech and environmentrelated products and services and, potentially even more important, countries efforts to emerge from the global economic slowdown all strengthen this trend. Mindful of this global scene, China has made indigenous innovation one of the core elements of its attempt to make a structural shi ft up the industrial value chain.Recently, however, indigenous innovation has been tarred with a protectionist brush. In both China and the United States, there collapse been increasing calls for buy-local stipulations and the erection of tariffs and non-tariff barriers to trade. In China, these measures primarily take the shape of government local content mandates and through the preferential treatment given to products officially classified advertisement as national indigenous innovation products (NIIP) in the government procurement process. In the United States, they have taken the form of buy-local provisions and efforts to shut out foreign companies.The conflict has been escalating dangerously. In the run-up to the juvenile Strategic and Economic Dialogue, the U.S. business community ranked indigenous innovation in China as its number one policy concern, above even the currency issue. As of this writing, the key points of contention tolerate unresolved.Yet despite the loud cries of protest against it, the global trend toward homegrown innovation is a healthy, positive degree development. Without innovation, countries cannot continually raise wages and living standards.2 Government procurement should play an important role in elating innovation, but maintaining open markets and international linkages is critical.But instead of following its current approach of short-term product substitution and picking winners by protecting them from competition, China should focus on proven, market-friendly ways of stimulating innovation. Government procurements primary roles should be market signaling, de-risking RD, bridging the finance gap, and stimulating demand.The United States would also benefit by refocusing its government procurement policies along the lines indicated in the key findings of this paper, especially concentrating on facilitating more open markets and elevating the importance of sustainable procurement. The following set of specific recommenda tions for China will stimulate innovation through open markets and the effective use of government procurement

Customer Attitudes Toward Bmw Motorcycles Essay Example for Free

Customer Attitudes Toward Bmw Motorcycles EssayThis final inform is the finish summary version of overall indoctrinateing, knowledge, and data of the marketing research under the argona of BMW R1200 GS/GSA pedals in UK. The BMW Motorrad under the BMW collection has been producing motorcycles since 1923 and has providing a variety range of motorcycle styles (bmwgroup, 2012). In addition, the flummox of BMW R1200 GS/GSA motorcycles is a study controlation motorcycle in adventure sport style for all bikers in UK as it was named in the top ten example of upstart motorcycles registration (MCIA, 2011). However, The Motorcycle Industry Association defines endanger motorcycle as These bikes encompass trials which similar in style to Enduro motorcycles but atomic number 18 predominantly designed and capable for on-road use (MCIA, 2012).The objective of this research story is to discover attitudes of UK guests towards the model. To be much(prenominal) specific, the researc h newspaper publisher volition look into the association amidst blemish images, shade and price perception of the current riders towards this BMW motorcycle model. Moreover, the research paper leave explore node cheer and the loyalty of the brand. Additionally, this research paper bequeath de boundine the outstanding in product value of BMW R1200 GS/GSA that it has over its rivals in the adventure motorcycle segmentation.The paper will first provide background information of conceptual model in brand rightfulness which would provide a basic understanding of how to measure and manage brand equity. Furthermore, the explanation in the model of gaiety towards loyalty will be discussed. Besides, the hypothesis of the study model will be illustrated. In the neighboring section, the method of conducting online surveys and the utilization of this technique will be discussed. Thirdly, the interpretation from the obtained data will be shown in the finding and analysis section. Fin ally, the conclusion of the paper will be discussed to sum up the whole research paper including limitations and ethics issues.Literature re understandIn the book, Managing Brand Value (Aaker, 1991) has defined the term of brand equity as the connection of the name and emblems to a set of assets that would increase the value of the ships clubs products or services. In addition, during the customers buying decision process (McKinsey 1996) has found in his research that brands meet 18 percent of summarize purchase decisions. in that respectfore, these tin can be indicated that branding act as whizz of the significant factors towards customers purchasing. However, the suggestion from (Keller, 2003) stated that the power of a brand would remain in customers mind in concert with their sensed experiences and they will learn about the brand over time. Hence, there is the development process of modulate the brand of a comp any. The figure (2) illustrates the framework of brand eq uity from (Keller, 2003).Figure 2 Brand blondness FrameworkSource Keller, K (2003). Building, Measuring and Managing Brand Equity. Upper institutionalize River, New Jersey apprentice HallThe framework provides 4 steps that involved in building a strong brand however, the hierarchy of brand equity determine that in order to move up in for each one level, there is a requirement from the successful of the previous one. The first level, companies project to set up a brand identity which will imply brand silence and would lead customers to aware the brand (Keller, 2003). The next step is to serve an appropriated brand meaning involve either performance or imagery that cogitate to the brand (Keller, 2003).Thirdly, it is a significant to response the judgments and feelings (opinion, evaluation and emotional) from the customers to gain brand attitudes in customers point of view (Keller, 2003). Lastly, the companies need to create a brand rapport by trying to minimize the gap betwee n what companies think and what customers think via communication tools that would permeate put the brand into consumers mind, resulting in a good kind with them (Keller, 2003). However, after building the strong brand equity, (Keller, 2003) has claimed that brand loyalty would appear to be one of the benefits to the brand.On the some otherwise hand, well-nigh companies consider the customers to be one of the significant keys to forge the follow successful. Therefore, (Erdem Swait, 2004) propose that the decisiveness of successful business in long-term is to deliver the value to customers which related to (Marconi, 2000) suggestion that one of the factors which would make customers to remain loyal over brand is customer delight. However, the American Customer propitiation Index (figure 3) will be use to explain the model of customer gratification. Figure 3 the American Customer Satisfaction Index (ACSI)Source (Johnson, Gustafsson, Andreassen, Cha, 2001) The evolution and f uture of national customer satisfaction index models. (theacsi.org, 2001) explained that customer satisfaction occurs from dickens driven factors which can affect the satisfaction either directly or going finished the perceived value factor (quality relative to the expense). From those two driven factors, the first factor is customer expectation, which is the customers anticipation of the quality of the products in both prior consumption experience from consumer and the expectation from companys product quality deliver. In addition, the second factor is perceived quality which determine by the evaluation of the products quality from customer toward the organization.However, the figure shows that there is a negative consanguinity between customer complaint once they disconfirm with the expectation and customer loyalty. This can be explained as the more satisfactory from the customers, there is little possibility in the resulted of getting complain from the customers. However, ( theacsi.org, 2001) suggests that there is a chance of turning unsatisfied customers to loyalty customers after the compensations experience been introduced to them. To conclude, in order to gain customer loyalty, the companies have to deliver the value of the products to meet or exceed customers expectation as loyalty customers are more likely to create repurchase activity. The another related support to the important in loyalty of customers provided by (Reichheld.F.F, 1996) in his book, The Loyalty Effect, in which he stated that in order to bring in a new customer to the company is five times more costly than it is to retain an existing customer. query DesignThe early discussion was about satisfying the customers who act as a main sham of building the successful businesses as they are involve in many organizations process. Hence, it is correct that the framework of this research paper is to focus on the importance of satisfying customers as it will create the benefit toward the company in term of brand loyalty. (Gobe, 2001) states that, there is several area of supporting customers into customers satisfaction such as price-quality-relation. Furthermore, (Keller, 2003) consider brand attitude in brand equity process to be a drive towards loyalty as well. This research design will be classified as causal research to obtain evidence of cause-and-effect affinitys (Malhotra, Birks, Wills, 2012).These ideas made the hypothesis of the study as H1a There is a relationship between brand image perception and the level of customer satisfaction for BMW R1200 GS/GSA H1a There is a relationship between quality perception and the level of customer satisfaction for BMW R1200 GS/GSA H1a There is a relationship between price perception and the level of customer satisfaction for BMW R1200 GS/GSA H2 There is a relationship of BMW R1200 GS/GSA customers toward purchase loyalty The Figure 4 illustrates the study model involving the relationship between brand attitudes towards customer satisfaction in BMW R1200 GS/GSA and customer satisfaction in BMW R1200 GS/GSA towards brand loyalty.MethodologyThis research has been utilized quantitative in order to gather data under one particular model of BMW motorcycles, which is R1200GS/GSA. The objective of quantitative is to find out customers attitude influence factors relate to each participant perceptions. However, this survey method has introduced a set of questionnaire with 25 closed questions. The period of survey collection was between 10th November and 10th celestial latitude 2012 through online survey technique under the survey site named Wufoo. The format of online survey included body structure scales in a range from 1 to 5 and yes or no questions. The questionnaires have been distributed and upload onto BMW Motorrad Parklane Facebook and UKGSer page. The ingrained responder is 11 people which specific that have to be BMW R1200 GS/GSA riders.The questionnaires have been mainly divided into 6 section s. The first 3 questions were designed to seek for the top three requirements of participants that they consider before purchasing any adventure motorcycles. In the next section, 3 questions were designed to find the competitive advantage factors and the relative of price-to-quality in perspectives view. In the thirdly section, 5 questions were utilize to determine the customers judgment toward the product quality. Moreover, there are a set of 5 questions used in search for customer feeling toward BMW R1200 GS/GSA. In addition, the others 5 questions were used to indicate customer resonance and their potential of creating benefit toward the brand. Finally, 5 questions were used to gain demographic information of respondents.LimitationsThe limitation of time was the major restrictive as the data collection periods is within 1 week. Furthermore, the difficultly of realizing the tangible target population as some of respondents may not own the actual motorcycle in BMW R1200GS/GSA. A dditionally, there are no female respondents in all of the returned forms. The scope down of the research number into a specific model of motorcycle created an obstacle to find the right target of respondents. The post on facebook page has bias of gained non-geographic target group information as there are respondents which are not in UK. Moreover, some of the forums and websites are not currently frequently activated making the posts being used ineffectively. Finally, with the limited number of 10 respondents, resulted in low resources are being used in the evaluation. honest considerationsThe pattern of doing this research paper has been announced and posted on every websites and forums before the actual online-survey. There is a statement state clearly in term of confidentiality that respondents information is treated with grittyly confidentiality. In addition, the questions in the questionnaire under the demographic section have provided an alternative of prefer not to answer weft to allow the refusing of answering for respondents as they may have an uncomfortable condition. The collected data and information will be used in an education area only there is no hidden purpose in either businesses or individual organization.FindingsThe process of gathering data took 4 weeks and there are 72 perspectives viewed of the survey in total. However, there are only 11 entries out of 72 viewed which can be transfer into 15.3% as the conversion rate. The average time per respondent to finish the survey is 3.16 minutes each. However, there is 1 out of 11 responded that is a fault data due to the location of the respondent is outside UK.In the first section, 50% of total responded consider outside(prenominal) design to be considered the most when they buy an adventure motorcycle, while seat comfort is their second consideration with 40% of total. In addition, they consider bag and storage to be the third choice with 40% of the total.In the next section, 60% of tota l respondents have agreed that BMW R1200 GS/GSA is worth its price. In addition, 90% of them perceived that this model is more superior to other brands within the same price category. Moreover, the data explained that 70% of respondents perceived the superior fact as this model is the best in handling, while another 30% expressed the fact as the endure motorcycle.The third section is finding of the customers judgment toward the product quality with the full score of 5 marks. The best perceived value in quality of the model is safe follow by status symbol, quality product, trustworthy, and last is high performance product with the scores of 4.5, 4.2, 4.1, 3.9, and 3.6 points respectively. The data shows the customers feeling toward BMW R1200 GS/GSA in the fourth section. It is freedom that customer feel the most with 4.2 while fun is their second perceived with the score of 4 out of 5. The respondents appropriate the third feeling that come in to their mind of excitement and self- respect with 3.9 point, while genial approving is the last place in their feeling of 3.8 point.In the Fourth section, the data is used to analyze the customers resonance toward the model. However, out of 5, respondents show 4.1 point as they are happy with the model the most, while the fact that they satisfied and willing to refer the model to others share the same scores of 4 point each. Lastly, perspective expressed their love to BMW R1200 GS/GSA only 3.7 point.Finally, the data from the survey shows that all of 10 entries were male which translated into 100%. The average group is between 46-55 years old with the percentage of 80 out of total. Moreover, 50% of the total earns their income more than 50,001 annual while 40% of them earn the average between 25,001- 50,000 yearly. Moreover, 70% of respondents married and which left remaining 30% of them as single. Finally, the education fact shows that 50% of the total respondents graduated their highest education in high school wh ile other 40% and 10% are undergraduates and master level respectively. ConclusionAccording to the study, exterior design consider to be the most important to customers when they buy as its related to social approval most customers agree that BMW R1200 GS/GSA give them that feeling. However, BMW is considering this factor as one of the main development processes make the company continuously improve a better look in designing along with new technologies attached to their bikes. Moreover, the seat comfort and storage is considered to be significant to all adventure riders. Due to a long distance in riding their motorbikes, they require a suitable seat to support their somatogenic body and space to storage their goods.Results also show that BMW R1200 GS/GSA has the competitive advantage over the rival in the same category as customers perceived that the model has the best balance in control. On the other hand, only 60% of customers perceived this model is worth a premium price due to the less agreement that this model is a high performance product. However, customers still satisfied with the product even though, the customers have standard perceived that this motorcycle model is worth to spend money on. Therefore, it can be canvas that there is less relationship between price and satisfaction.The relationship between product quality and satisfaction can be interpreted as there is a positive relationship between these two factors. The research shows that customers are highly consider BMW R1200 GS/GSA as a safe motorcycle and high quality product. The company has captured the most important need in every rider which is safety, and delivers the value to them clearly which resulted in gaining the satisfactions from value deliver. However, by looking at specifically to individuals that has less satisfaction, it is only the fact that BMW R1200 GS/GSA is not high performance enough for them.In term of brand image, the customers is highly involved with status symbol a s the high score of 4.2 point can determine that the company has created brand association and meaning towards customers. Moreover, the company has well delivered the feeling of freedom in this product make a fulfillment in the indigence of adventure travelers. Therefore, brand image has positive relationship toward satisfaction.Finally, with the high number in people who are happy and satisfied with BMW R1200 GS/GSA related to their willingness to refer this motorcycle model to others. This is can be explained that there is a positive relationship between satisfaction and customers loyalty as loyalty customers would most likely to be influencers in bringing new customers to purchase the product.ReferencesAaker, D (1991). Managing Brand Equity Capitalizing on the Value of a Brand Name, Free insisting, New York, NYAggarwal, P. (2004). The Effects of Brand Relationship Norms on Comsumer Attitudes and Behaviour. Journal of consumer research, June Court, D., Freeling, A., Leiter, M., Parsons, J. A. (1996). Mckinsey Quarterly uncovering the value of brands. Retrieved from http//www.mckinseyquarterly.com/Uncovering_the_value_of_brands_201 Erdem, Tulin, and Swait, Joffre. (2004). Brand Credibility, Brand Consideration and Choices. Journal of consumer research,June Gobe, M. (2001). Emotional Branding. New York, NY Allworth Press. Keller, K. (2003). Buliding, Measuring, and Managing Brand Equity. Upper Saddle River, New Jersey Prentice Hall. Kiley, D. (2004). Driven Inside BMW, the most admired car company in the world. Malhotra, K. N., Birks, F. D., Wills, P. (2012). Marketing Research (4th ed.) An Applied Approach. The Motor Cycle Industry Association (2011). Motorcycle Registration Statistics. Press statistic. Retrieved from http//www.mcia.co.uk/Press-and-Statistics/NewReg_Statistics.aspx Weiler, M. (2004). BMW Exploring Customer Attitudes.

Response to Filipino Paintings Essay Example for Free

Response to Filipino Paintings EssayAs we enter the National Museum of the Philippines Spoliarium 1884, oil on erectvas A National Cultural Treasure by Juan Luna surprise us upon entering the hall. The super- sized painting depicts dark hollow beneath the Roman trough referred as the Spoliarium where the bodies of slain gladiators are being dragged away for disposal. For Luna, the lifeless gladiators represent the Filipinos during the Spanish period.Across the Spoliarium is the arresting painting by Hildalgo of The Assassination of General Bustamante and His Son. The painting depicts the murder of the governor in the hands of the friars and supporters and it was alike inspired by true to life took place in Manila, year 1717. Theres overly a whole room filled with Fernando Amorsolos sketches, paintings and memorabilia. At the center of the room is the Jose Ruiz Kariton Kathedral- a contemporary graphics representing the church and the reality faced by the faithful.The museum s visual arts collection extends to the galleries on the southward floor. It is in this exhibit hall where visitors view sample works of pre-war artists like Simon Flores, Fabian de la Rosa, Dominador Castaneda, Diosdado Lorenzo, and Felix Martinez. unitedly they are displayed side-by side with the works of contemporary artists like Nunelucio Alvarado, Nena Saguil, Romeo Tabuena, Jaime De Guzman, and Julie Lluch.These artworks show us the creativity of Filipino and we can also see the life of the Filipino have in the Philippines as every point of it tells history. Rizal taken the Spoliarium as a symbol of our social, moral, and political life. And so do other paintings, humanity unredeemed, reason and aspiration. through with(predicate) these paintings, we can see the countrys norms before where many Filipino were slaved and murdered brutally. Comparing for forthwiths where life has an importance.To conclude, these works of art has continued to move direction in terms of innov ation, since art is functional. The artists behind those paintings help our country to be known by their creativity and imagination giving us enhancements and emotions. It brings positive outcome to children and especially on students like us, motivating us to rediscover, to be eager on history of the Philippines, and to recognize well our own artists.

The basis of structure, of life, and of mankind Essay Example for Free

The basis of structure, of life, and of forgivings EssayE rattling single form of life on the planet is created and controlled by a chemic recipe, a chemical code consisting of hundreds of thousands of instructions in every single cell, the basis of structure, of life, and of mankind. Who, what, where, when, how, and why, are tout ensemble questions which for centuries have remained unanswered. They demanded an extraordinary amount of skill, time, and precision from individuals the k directledge domain over to be conquered to our current level of understanding. more discoveries have led to the discovery of genetics. In 1895, Wilhelm Roentgen, a german physicist, accidentally discovered x-rays, whilst studying cathode rays in a high voltage gaseous dis devolve on tube. This marked the radical of a long series of explorations and experiments, counterbalancetually leading to the discovery of DNA. A year later in 1896, Antoine Becquerel, this time a cut physicist, discover ed through experimentation and observation, the disintegration of electromagnetic rays (x-rays, and gamma rays), withal known as radioactivity. He was observing the element uranium and saw that it could blacken a photographic plate even though the latter was separated by a sheet of glass and paper.Becquerel also noticed that the rays were capable of emitting charge captured by an electroscope, which showed they possessed an electric charge too. Becquerels idea was revolutionised in 1898 by Pierre and Marie Curie who suggested radioactivity chancered receivable to the structure of atoms. Max Von Laue then discovered x-ray diffraction in 1912, which was, not long after, mathematically interpreted by Lawrence Bragg by analysing the different diffraction patterns made by x-rays when they deviate from their original paths, due to intimately spaced atoms in the crystal.Bragg didnt believe that Laues supposition was correct in detail. He therefore carried out legion(predicate) exper iments and concluded by development the now common Bragg law. This details at what angles x-rays will be more or less efficiently diffracted by crystals when the wavelength and distance between the crystal atoms are known. One very famous scientist who play a large part in the progression towards the discovery of DNA was Maurice Wilkins. Teamed with Rosalind Franklin, both x-ray crystallographers, their studies include analysing DNA crystals and diffraction.They discovered that the sugar-phosphate backbone of the DNA molecule is present on the outside of the molecule and also discovered the basic helical structure of the molecule. The final breakthrough came in 1953, when Francis Crick, and James Watson (Wilkins was also a principal contributor) officially published their model for the structure of DNA. They discovered how information, governing heredity is carried in the chromosomes of kind cells (DNA), hence determining physical development in every single cell of the individua l.Procedures have evolved even further since then, which shows how much science can progress over the years. What begins as a small theory can drastically transform into an enormous scientific revolution, changing they way we would have previously envisioned ideas. HUGO was set up in the year 2000. This organisation involves the very best scientists from all over the world and the technology of supercomputers and robotics also, and was set up originally in a bid to crack the genetic code. This occurred on the 26th of June 2000 and now provides the blueprint for all human life.Thanks to all the dedication of those scientists over centuries, many a(prenominal) ideas previously considered as ridiculous are beingness reconsidered. Who would believe, for instance, that an actual living animal could be cloned using another animals DNA? It may have taken scientists over 250 attempts to clone Dolly the sheep, but they succeeded in the end. Could it now be seen as possible to clone a dino saur? It could occur, although the odds of retrieving frozen, preserved, living cells are very slim.Another consideration would need to be finding a very closely related egg-producing(prenominal) living species for the cloning to work. An impossibility? Perhaps not New technology derived from such scientific investigations now enable more effective medical treatments to be created, and also could help eradicate inherited diseases such as downs syndrome or some forms of cancer, giving people a better quality of life. Recent innovations are GM crops, and human cloning, over which there is much controversy.We do not yet know what disadvantages could occur if we mess with the chemical code for life. For all the advantages such as enabling crops to become drought resistant, creating decaffeinated coffee bean plants, and increasing disease and pest resistance, as well as maybe in the future being able to recreate an animal or person whom has died, or being able to choose how your go b ad will look, there are bound to be disadvantages. Recent research suggests that disease immunity decreases intimately in a cloned animal, than a normal animal.With such complicated and moral issues, the issue of religion essential be considered. It can sometimes be perceived that science today is displacing the views of religion. For example it is believed that god created mankind. With examine such as the above, it certainly questions the reliability of religion. I believe that both religion and science is important. The human race is forever requirementing answers as to what they dont know. However, the amount of belief in religion seems to be declining due to people wanting evidence to support statements.No longer will they accept an idea as a safeguard because it is stated in the bible, they want to know why it is so. Its seems more people want to believe magic however. Maybe it is because science is so closely related to magic and is in itself a type of hocus pocus. It is a method of explaining why something occurs despite our limited knowledge and disbelief and doesnt need experiments to sort out it. In the past it was thought to contradict the bible, but, really it is another side of science which exactly need to be explored. In the past, it was believed witches conjured magic.We now know that it is the planet earth which conjures up magic which is waiting to be uncovered. Altogether, it can be concluded that science has progressed dramatically over the years. It is a magic which is never remnant and which will never cease to be investigated. It is an alternative way of looking at the world, which progresses everyday and which, just like religion or magic, brings about previously unheard of miracles. Science is always being revolutionised and is beginning to be seen by many as a new religion, which is gradually unfolding the mysteries the universe prevails.

The BCG study Essay Example for Free

The BCG study EssayThe capital of Massachusetts consulting conference is a ball-shaped management consulting firm serves as an advisor to clients in the private, universe, and non-for-profit sectors across the world. Now, the capital of Massachusetts consulting group is private community with more than 75 offices in 43 countries and recorded revenues $3700 million in 2012. The headquarter of the Boston consulting group is in Boston and employed 6200 consultants. The play along was founded by Bruce D. H abolisherson in 1963 as a division of the Boston sage deposit and trust company.In 1975, Handerson ar ordaind an employee stock ownership formulate and the buyout or all sh ares was completed in 1979. Serving as a management consulting firm, Boston consulting group acts as an adviser to galore(postnominal) phone linees, organisations, and institutions.The mod-fashi bingled clients of the Boston consulting group include Google, IBM, American Airlines, Ford motor Compan y, Tata Group, Havard School of Public Health, Russian Ministry of Energy, Government of Canada and so on. As a worlds spark advance advisor on business stratedy, the Boston consulting group focus on cooperate clients to identify their highest-value opportunities, look at their most critical challenges, and transform their enterprises. The SWOT analysis of Boston consulting groupStrangthsWeaknessesWell accepted in the industry of consulting.Expertise covers a wide range of insustries.Lagging behind in the engineering area.Comperetively downhearted scale on the area of oprations.OpportunitiesThreatsStrengthsWell respected and world(prenominal)ly accepted sign in the outline consulting domainBCG, over the years has cultivated and built up a reputation for itself and a corporate brand which has become almost synonymous to schema consulting. In the process, BCG has pi unityered some path breaking ideas and concepts in the strategy consulting domain that provided innovative framew orks and solutions to address the needs and problems of businesscommunity.The companys focus on conceptual, strategic thinking has yielded many concepts that went on to become classics of strategy, and resulted into many academic constructs, tools and methodologies. It pi wizardered the maturement mete out matrix/BCG Matrix model which was one of the famous concepts in resource allocation strategy and was the basis for assembly line of further models.The company excessively formulated many concepts, including the experience curve, time-based competition, sustainable maturement, and total shareholder value, which many organizations have leveraged to improve their militant positions.Most of BCGs models are regarded as benchmarks in strategic management and business consulting areas. The strong acceptance of BCG as a strategy consulting brand differentiates it from many of its peers and equips the company with hawkish traction.Expertise genuine across tenfold industry sectors s trengthens its business reach The company has gradually developed broad expertise in pass services for discordant industries, including automotive, biopharmaceuticals, consumer products, energy and environment, engineered products and infrastructure, financial institutions, insurance, media and entertainment, medical devices and technology, health care payers and providers, metals and mining, private equity, process industries, public sector, retail, technology and software, telecommunications, industries, transportation travel and tourism, and social impact.The company works with humanitarian organizations on a range of areas, including poverty and hunger, global health, education, community and sparing development, arts and culture, philanthropy, and corporate social responsibility. The expertise developed across multiple sectors, industries and areas enables the company to keep its business sustenance at high levels. WeaknessesLagging technology enabled offerings with a poor presence in technology consulting BCG, on a relative basis to its competitors lagged in integrating and utilizing technology in its various offerings and alike has a relatively debile technology consulting practice. Technology consulting is one of the high potential areas for consulting companies to take advantage of the egression potential it offers in long term.In recent years, technology companies, such as Capgemini and Infosys, added business and strategy consulting capabilities to their portfolio to pursue cross-sellingopportunities for consulting services for their existing clients. Further, consulting companies, such as Accenture and Deloitte Touche, developed technology capabilities pursuing growth opportunities. As a result various companies, such as Accenture, Capgemini, Booz Allen Hamilton, IBM and Infosys, have achieved strong presence in technology consulting. However, BCG has not been a significant player in the technology consulting area.Also, most of its compet itors developed strong research andanalytics platforms to support their various consulting practices by creating large outsourcing capabilities in strategic locations. The companys poor presence in high growth practice areas, such as technology adversely impacts its growth prospects and cross-selling opportunities. Lower scale of operations limits its competitive ability The companys scale of operations is comparatively lower than its competitors. Many of its competitors, such as McKinsey Company, Accenture, Deloitte and Booz Allen Hamilton, have substantially greater financial and former(a) resources than the company.For instance, the companys competitor, Booz Allen Hamilton reported revenues of $5,859.2 million during the financial year ended March 2012 (FY2012). Also, the companys another(prenominal) competitor, Accenture reported revenues of $27,862.3 million during the financial year ended August 2012 (FY2012). Comparatively, BCG recorded revenues of $3,700 million in FY2012. bounteous scale enables these competitors to leverage on their facilities and resources to achieve operating efficiency. The company stands to lose out often in bidding for larger projects and assignments due to its lower scale which also impacts its operating efficiency significantly. OpportunitiesManagement consulting trade potential in acclivitous markets The emerging markets are expected to record strong growth in coming years driven by their contribution to global commerce. Despite the global economic retardant and recession in developed countries, the emerging markets continued to maintain growth. In coming years, the emerging markets are pictureed to increase their contribution to global commerce and consumption.This can be perceived by the growth prospects for emerging markets. For instance, the emerging and developing economies real GDP growth is forecast to reach about 5.5% and 5.9% in 2013 and 2014, respectively, compared to a growth of 2.1% in 2009. The growth is b eing driven by China, India, and other emerging Asianeconomies. unconditional outlook for emerging markets provide growth opportunities for various businesses.Moreover, in recent years, most of the companies in emerging markets continue to pursue global practices in their operations. Positive outlook for emerging markets provide growth opportunities for various businesses. Moreover, in recent years, most of the companies in these markets continue to pursue global practices in their operations. BCG being one of the major players in the business consulting market is in a position to capitalize on growth opportunities in providing services for companies in emerging and developing markets.Positive outlook for non-IT end markets drives demand for consulting servicesSome of the companys non-IT end markets returned to growth trajectories in 2011. Markets including the healthcare, oil and gas, and pharmaceutical markets are forecast to show a steady growth. For instance, the US healthcare sector is providing positive growth opportunities for the company. According to the industry estimates, the total US healthcare expenditures were $2.7 billion in 2011, and are expected to reach $3.5 trillion by 2016.The US healthcare expenditures are communicate to grow at a compound annual growth rate of about 4.6% during 2007-11. Healthcare consumption in the US is expected to reach 20% of gross domestic product (GDP) by 2021. The global oil, gas and consumable fuels market is forecast to reach a value of $10.9 trillion in 2014, growth at a compound annual growth rate (CAGR) of about 13.5% during 200914. In addition, the US government initiatives are catalyzing the growth of new energy projects. Further, the pharmaceutical industry is one of the fastest growing industries in the world.According to MarketLine, the global pharmaceuticals market grew by 3.5% in 2011 to record a value of $782.1 billion and it is forecast to reach $971.1 billion in 2016, an increase of 24.2% since 2011. BCG conducts research and analysis across a range of industries, including biopharmaceuticals,benergy and environment, and health care payers and providers, among others. Positive growth in such end markets will result in the origin of new projects, thereby creating the demand for the companys consulting services. Threats blood-and-guts competition BCG operates in a highly competitive consultancy business and requires product and solution innovation on a regular basis to create and maintain competitive edge.The company faces competition from other largeplayers in the consultancy market such as McKinsey, Accenture, Deloitte Consulting, Booz Allen, and Ernst Young International.BCG also faces competition from companies that originated in the strategic consulting environment such as Bain, firms with core competence in IT solutions such as IBM, Capgemini, Hewlett Packard, and Infosys entered and extended their presence in the consulting industry, bringing a new breed of innovatio ns and solution design, allowing other smaller IT companies to do the same. This trend may put pressure on the margins of mainstream consultancy firms such as BCG. Intense competition in the marketplace may negatively impact BCGs growth in market share and margins.Continued and prolonged weakness in global economic outlook In recent years, the global economy has undergone significant turmoil amid stock market volatility, difficulties in the financial services sector, compressedening of the realization markets, softness in the housing markets, concerns of inflation and deflation, reduced corporate profits and capital spending, reduced consumer spending and various other economic difficulties. According to industry estimates, the global economy is expected to remain weak and uncertain in 2013. The downturn in the euro zone is forecasted to continue till the end of 2013.The recent macroeconomic data, state-level regional data, and the increased volatility in the financial markets in the US shows significant downside risksto the economic growth in the near term. In addition, factors such as weak household balance sheetsand confidence, relatively tight financial conditions, and continued fiscal consolidation are expected to halt the growth. According to the IMF, the US economic growth is expected to fall from 2.2% in 2012 to 1.9% in 2013.Weak economic outlook could affect business prospects of the company.The company derives most of its business in strategy consulting and substantial part from government and quasi-government agencies. The government bodies in developed world have deferred their various expenditures to curtail growing fiscal deficit. Similarly, large organizations in these countries have plan to go slow on their domestic growth strategies. The company may find it difficult towin new consulting business from these regions.

Entrepreneur ship Essay Example for Free

Entrepreneur ship EssayRegardless the state of the country, one toilet realize that drinking chocolate is one of the roughly favorite products among Amerifanny people. It has remained in the top positions for some decades. However, drink coffee berry is non single the consumption of a product it has be source a daily activity. It is everyday to hear this question when someone wants to meet up with one person do you want to stir a coffee tomorrow and we can talk about? Any excuse is good bounteous to see a cup of coffee. The rise of the coffee industry dates back to the 1960s, when a man named Alfreed Peet snarl the inspiration to create the first gourmet coffee pasture (Peets Coffee).That inspiration came, between some other(a) reasons, because he grew seeing his pargonnts coffee subscriber line (Peets Coffee). He was living in Holland and later in Indonesia. After that, he went to California where he thought he had the necessary knowledge to start his decl ar e business. By doing that, Peet started to produce a richer and more complex coffee that the available coffee at the commercialize (Peets Coffee). Because of his market schema, motivating through employees and resilience to fall, Alfreed Peet was one of the most innovative and creative entrepreneurs of coffee industry.Some people venture that entrepreneurs are divergent from everyone else since they think these people were born with a extra ability that nobody else has. However, these people are what they are because they learn from experience, including inconvenient experiences. Peet reached a great triumph because he did it. Despite this level of success, Peet can still became a better brand by introducing an bellicose advertising, groundwide expansion, and improving the pricing system. Peet had the features that better(p) define an entrepreneur.First, he had the vision to open a shop in an unfamiliar market, the coffee market. Vision is a characteristic that most of th e entrepreneurs prevail (Boone and Kurtz 608). Entrepreneurs do not fall depressed when people tell them that their business will not run successfully. Instead, they trust in their intuition and continue until they get what they want (Kelly and McGowen 92). Along with vision, Peet had passion about his coffee. He did not think in becoming rich or famous, only when making the best coffee he could. He knew the brilliance of whoop it uping the process rather than thinking about the outcome.Moreover, he had enough motivation to start his business and offer the best product and service. This is the most all important(predicate) factor that one person must have to get anything in his or her life. Some people do not pay enough financial aid to how important the motivation is to succeed in any field. When one is motivated, it is much easier to reach any goal. judgment of conviction does not seem to go by when one feels a motivational force inside him. Furthermore, the motivation make s one enjoy whatever he or she is doing. Then, along with this enjoyment, the results come without the sense of effort.Motivation is important simply because it allows you as a leader to meet and even exceed your own organizational goals (importance). However, motivation is not enough if one does not spend time working. For this reason, Peet knew that dedication was important if he precious to be successful in the coffee industry. He did not believe in luck, but in causality. Another reason why he was a successful entrepreneur was that he wanted to see the growth of his family? s coffee business. He wanted to continue what was started decades ago. Finally, the word commitment.To Peet, it meant to be persistence. If he wanted his dream to become a reality, he had to overcome big obstacles. It meant never swelled up and to being congruent by taking action instead of just talking. Peet? s coffee should be an admired party because of its behavior towards employees and customers. Peet? s makes an effort in having a good body of work where employees must be prepared to create the great coffee that customers like (Peets Coffee). It has been proven that the doing of the employees is greater when they are in a comfortable and attractive environment.Moreover, Peet knows the importance of making his employees feel well. An employer should not only think of the employees as part of the company, but should too take into consideration their opinions and complaints. Democratic leading ordinarily produces higher member satisfaction and morale. It also results in higher quality decisions when members have as much or more knowledge than the leader regarding a particular problem (Sharpe). The results of a company depend on the performance of the employees. Espinosa states that an important step is to be a positive model as a leader.Youre supposed to be a good example for your members to emulate, and a person outlay respecting. Good team work is an essential part of any j ob because the best results are achieved when everybody goes in the same direction. Moreover, motivation is crucial to push people to get their goals. Democratic leaders involve members in decision making either by reaching consensus or by using parliamentary procedure. They copy open, trusting, follower-oriented relationships (Sharpe). The relationship between Peet and his customers has also been excellent during the time that Peets coffee has existed. (Peets Coffee).This relationship is passed from parents to their children and grandchildren and it seems to be continuing for a long time. Besides, Peets company has developed different economic and education programs in assure to collaborate with the growth of the countries that provide beans and leaves for his coffee (Peets Coffee). To summarize, Alfreed puts the emphasis on being a big family who plays on the same team. Every member of the team has different tasks to do in order to reach the same goals for Peets coffee, which ar e to make a profit, offer an excellent service to the clients, and of course, to enjoy while doing it.Peet knows that the world has changed in the last decades therefore, he has adapted to the merchandise changes along these years. At the beginning of his expansion, Peet started in a local place where the coffee market was becoming more popular. At that time, the marketing concept changed and the business owners started to offer the goods and services that their clients demanded in a higher quality than their competitors (Boone and Kurtz 380-381). Thus, Peet wanted to get customer satisfaction more than anything else. However, times changed and Peet had to adapt if he wanted to continue being successful.Peet dot out his stores to different states of the country such as California, Illinois, Massachusetts, Oregon and Washington (Peets Coffee). Moreover, the last decades are characterized by some changes in marketing. Marketers are conscious of the importance of keeping loyal custom ers. Boone and Kurtz say that acquiring a new customer can cost five times more than keeping an be customer (380-381). For this reason, Peet not only provided his products in his stores, but he started to look for ways that customers could find his products everywhere. Customers can now buy his products in different supermarkets rough the country.For example, Safeway, Super-valu and Ralphs offer his products (Peets Coffee). In addition, Peet has seen how technology has grownup in the last years and he has created his own website. This website gives the customers the opportunity to see, compare and buy Peets products. This website has also a service for customers and they can ask any question related to the products which will be answered by his representatives (Peets Coffee). Another important marketing feature of Peets business is that he is not only a retailer for his customers, but he is also a wholesaler for distributors of restaurants and food services (Peets Coffee).Even th ough Peets coffee is famous and well-known by coffee drinkers, there are some strategies that he should use in order to expand his business. First, a better advertising marketing strategy should be utilized if he wants to become more known around the country considering most people do not know about Peets coffee. However, when someone tastes this coffee they should ask themselves How come I have never heard about this coffee? Peet should then invest money in publicizing his products. For instance, an advertisement on television and in a newspaper would make people appeal curiosity about this coffee.Second, it would be a good idea to emphasize the selling in the universities. betwixt students it is really popular to drink coffee, especially when exams are approaching. Peet should promote specific campaigns where executive go to different universities to publicize its products. The most important thing would be to franchise Peets stores in different universities. By doing this, stud ents would start to know Peets coffee and it would be an excellent opportunity for Peet to grow his brand. Finally, in my opinion, the best strategy would be to expand his business to other countries of the world.Peet only has stores in the United States. In this situation, he can not expand his branch more than one point. He could expand his stores to other countries of the world because people like to try new brands. Even if one brand like Starbucks is successful around the world, people will still be attracted if a good product is offered to them. If Peets marketing strategy has worked in the United States, there is a high probability that it may work in other countries.Peets coffee would be successful around the world and it would keep in people minds for ever. flora Cited Boone, Louise E., and David L. Kurtz. Contemporary Business 12th Edition. Mason Thomson, 2006. Print. Espinosa, Jerome. How to effectively handle union negotiations. Helium. com Helium 06 Oct. 2010. Web. 03 F ebruary. 2012. Importance of Motivation. Leadership-central. com Leadership-central. com, Web. 20 Jan. 2012. Kelly, Marce. , and McGowen, Jim. BSN3. Mason South Western Cengage Learning, 2006. Print. Peets Coffee and Tea. Peets Coffee and Tea. PCT, Web. 14 Dec. 2011. Sharpe, Dave. Choosing Leadership Styles. Msuextension. org element 109 State University Extension, Web. 20 Jan. 2012.

Effectiveness of Online Advertising Essay Example for Free

Effectiveness of Online advertizing Essay exploitation internet drug user base, increasing time spent on the internet, broadband penetration into the households and fragmented media employment of consumers argon cause advertisers towards the field of online advertise. scarcely in that location are a few limitations to this sector as well, the primary one being low broadband penetration in the inelegant. Thus, the field of online advertising promises ontogeny as it is inter serveive, merchant ships specific consumers and has no geographical or time boundaries. With the help of whole the primary and unoriginal data collected and analyzed, certain trends and conclusions came forth. The first and foremost thing in this project was to escort the influencers (online advertising agencies). Why various sectors are getting into the field of online understanding, what are the features of an online advertisement, what are the advantages of internet as a medium over some other forms of media, objectives of an online campaign, which sectors are put in this field and what are the limitations of internet as a medium of advertising all these are listed under the major take onings.The next thing was to understand the average consumers who had to be users of internet. Why they use internet, do they notice these advertisements, if yes do they take any action, if no then what is the reason for the same, do they animadvert that online advertising is more engaging, if not what is their preferred medium for advertising, whether they form been pursued to take any action regarding the product/service after watching the online advertising and whether they think that online advertising has any limitations or not all these are listed in detail under major findings.For this, students studying across Delhi, pursuing graduate/post-graduate and various professional courses were among the target audience. The reason behind this was that students these age spend a dis h out of time on the internet whether it is for acquiring information or sociable networking sites. They are express their on the medium and notice these advertisements. The Young Working Professionals are the other target segments as they are also heavy users of internet using it for acquiring information or direct e-mails or social networking sites.Online advertising as a medium is emerging and holds a promising future(a) for brands to build consumer relationships as these advertisements act as a reminder as well as a channel of sales. Online Advertising provides brands with the opportunity to exist alongside their competition and yet be relevant. Presently BFSI and IT sectors are the major investors in online advertising as their target audience (corporate) is present online most of the time. So, internet acts as a medium of influencing the target consumer as well as a channel of sales for them. But FMCG sectors are also catching up.Because of the advent of social networking s ites like Facebook, Orkut and Twitter, it has become easier for FMCG brands to advertise online as these advertisements act as a reminder for the consumers and directs the interested consumers to the main sites. This helps them in building their brand image as well as the consumer database as it gives them the opportunity to interact with the consumers and get feedback. The most important feature of Online Advertising is that is measurable i. e. consumer reactions can be monitored. This feature of online advertising makes it an efficient medium for advertising as results can be easily monitored.The major limitation to this medium is the low broadband penetration in the country and although the internet user base is on a rise but the ratio when compared to the total creation is very low. Thus, Online Advertising is an useful medium of advertising owing to its interactive and measurable nature. With the growing possibilities of sectors investing in this medium we can expect more cre ative content to be available on the online space. This would make the medium of online advertising more creative, more interactive and in tune with all the other mediums of advertising.INTRODUCTION BACKGROUNDER The Indian advertising industry is in a phase of transition. Rapid advances in applied science and an ever growing base of empowered customers have redefined how advertising is created, sold, consumed and evaluated. At this juncture advertisers are experimenting with a number of emerging platforms including Internet which has been globally acknowledged as an interactive medium with a lot of advertising potential. Internet is the most powerful communication medium known to humankind but there is still a debate on as to how powerful it as a communication tool.It is a way of directly communicating to consumers in cyberspace. It is unique as there is more of narrow commission on e-commerce. It has opened up a lot of opportunities for marketers for targeting customers in an in teractive and measurable ways. Online advertising is an impressive way of advertising that uses the power of Internet and World Wide Web in order to contain marketing messages and attract consumers. It helps to target specific customer segments and gather information across geographical boundaries in a cost effective manner.Online advertising helps in not only leading visitor to a publishers site but also creating awareness which potentially could result in inert brand building. With online advertising you get instant results. It is growing faster than other segments due to fundamental drivers much(prenominal) as Low input costs for advertisers Increasing awareness of online usage in India amongst advertisers and marketers Growth in online user/audience base The number of net surfers in India is increasing at a quick rate and studies have shown that people are spending more and more time on the web. purchase products online is convenient, hassle-free and easy. Online market places allow buyers to see the best deals available without moving from their desks and choose the products they want which they could not find at the local supermarket. For a company putting an advertisement online gives a benefit of being present right next to your competition when people are looking for products or services. Online Advertisement in India is a fast growing market and media buying is becoming a very important decision for all online spenders.The biggest advantage of Online Advertisement is it helps you to track your user online and understand online consumer behaviour. Recognizing the possibility of using Internet as an effective tool for targeting niche audiences, innovative perspectives are being practiced by established and traditional institutions. harmonize to a study1, in the recent general elections in India (early 2009), many Indian politicians considered Internet as a useful platform for interactive political communication especially with youth.Indian Nati onal Congress society used sites like YouTube and Facebook to execute web-based social marketing campaigns. With 50 Million Internet users in urban India and majority of them in the age group of 18-24 years, Internet was found to be an effective tool to involve with them. 1 Study on Online Display Advertising in India by IMRB (December 2009) Growing Internet user base, increasing time spent on the Internet, broadband penetration into households and fragmented media consumption habits of consumers are driving advertisers towards the online medium.