Marketing Plan Made Group

Question: Discuss about theMarketing Planfor Made Group. Answer: Technology Manufacturing The manufacturers of Made Group package their products in bottles and as a result, they require bottle blowers in order to turn the pre-forms into the final plastic polyethylene terephthalate. Walter filtration is one of the imperative stages while manufacturing coconut milk drinks that are produced by the company. Automation technology is used by Made Group that alters the way by which milk is produced. This technology provides benefit to the company that leads to improved profitability as well as excellent quality of milk (dos Santos and Pereira-Filho 2013). Information Systems The discipline of information system in Made Group is in evolutionary phase. The type of information system that is used by information system is operation support system. It helps to generate data in events such as receipt of milk at dockyard as well as distribution of milk to diverse section. The information that mainly makes use of such data are termed as operation support system (Ward and Peppard 2016). Strategic Systems The strategic systems that are used by the company is the increasing of farm profit that is similar to that of information system (Galliers and Leidner 2014). Summary The new automated technology has the probability to alter the way the animals are managed. Trading Infrastructure Number and Size of Retailers Methods of Operation Made Group is an organized dairy industry that comprises of a 60 percent of market share. The company processes 90 percent of the collected milk in the form of liquid milk. On the other hand, it sells only 20 percent of the milk collected as liquid milk (Narang 2013). Scale of Operation Made Group mainly makes the use of small-scale operation. Power of Chain Stores More than half of the milk company has a strong power of chain stores that are mostly dominated by the retailers (Surez-Vega and Santos-Peate 2014). Middlemen The middleman brings milk from the farmers in villages as they fetch the company double the price in countries. Penetration of Non-Urban Market Market Penetration of non-urban market will take place when Market Group will enter the market with current commodities (Kumar 2013). Facilities and Technology The facilities and technology that are mainly used includes the internet of things that helps the company to gain capacity to communicate with each other by making the use of wireless technology. Summary It can be summarized that the company sells only 20 percent of the milk collected as liquid milk. The Market Customers The target market as well as audience is a group of individuals that basically has a desire to purchase the products made by Made Group. The youth are mainly the target customers as they have the desire to have chilled milk drinks when they are exhausted. The age mainly varies from 20 45 years and the individuals are mostly students as well as working people. The customers who exhibit preference specifically toward unpacked as well as packed milk include both uncontaminated and pasteurized milk. Competition The industry is mainly a competitive industry as Made Group has a number of competitors. The products that are produced by made Group mainly includes Whole Protein cold pressed juices as well as coconut chilled milk drink. On the other hand, their competitor produces full cream milk in diverse flavors. Product: The Company mainly operates in a service industry that is almost unique. Place: The product is transported to stockrooms after the milk is produced and has undergone all the quality checks. Price: The price charged for the refreshment drinks determines whether an individual will purchase the product or not. Promotion: Promotion takes place with the help of television as well as social media. This will in turn lead to increase in the sales of the product. Market Size and Sales Estimates The market size of the company provides with the yearly market size data that covers both liquid as well as powered milk. As per the report, Made Group has a yearly growth rate of 4.1 percent. The international sales of Made Group are analyzed to reach to $454 billion by the year 2017. Summary It can be summarized that the youth are mainly the target customers of Made Group and the international sales of Made Group are analyzed to reach to $454 billion. Your Company Organizational Factors The organizational factors mainly comprises of the business environment that also impacts the success of the company. The current performance of the company is leading to increasing profit. MADE Group has signed a $2 million export deal in order to satisfy the thirst of the individuals from fresh milk. MADE is also likely to ship 200,000 litres of milk every month to Philippines. The company generates more than $120 million in retail sales yearly (Piwoz and Huffman 2015). Marketing Factors These mostly refer to the internal and external factors that are responsible for manufacturing the desired quality as well as quantity of the products. The improvement of the brand image will help to increase the customer loyalty towards the product that is supplied by Made Group. Financial Factors The financial factor that influences the milk company mainly comprises of the income statement that includes the source of income as well as all the costs that are related to the sale of commodities in record. The capital and profitability of the company is increasing mainly due to the improved financial stability. Manufacturing Factors The raw material mainly reflects the supply of the product that are sold by Made Group. It mainly depends on utilities to power machines as well as cool equipments. The technical skills are mainly due to the automated systems that leads to the manufacturing factors. Summary It has been summarized that The current performance of the company is leading to increasing profit. References dos Santos, P.M. and Pereira-Filho, E.R., 2013. Digital image analysisan alternative tool for monitoring milk authenticity.Analytical Methods,5(15), pp.3669-3674. Galliers, R.D. and Leidner, D.E., 2014.Strategic information management: challenges and strategies in managing information systems. Routledge. Kumar, P., 2013. Challenges and Opportunities of Indian rural market.International Journal of Marketing Studies,5(3), p.161. Narang, R.K., 2013. High?Speed Trading.Inside the Black Box: A Simple Guide to Quantitative and High-Frequency Trading, Second Edition, pp.243-264. Piwoz, E.G. and Huffman, S.L., 2015. The impact of marketing of breast-milk substitutes on WHO-recommended breastfeeding practices.Food and nutrition bulletin, p.0379572115602174 Surez-Vega, R. and Santos-Peate, D.R., 2014. The use of GIS tools to support decision-making in the expansion of chain stores.International Journal of Geographical Information Science,28(3), pp.553-569. Ward, J. and Peppard, J., 2016.The Strategic Management of Information Systems: Building a Digital Strategy. John Wiley Sons.