Marketing Plan Made Group

Question: Discuss about theMarketing Planfor Made Group. Answer: Technology Manufacturing The manufacturers of Made Group package their products in bottles and as a result, they require bottle blowers in order to turn the pre-forms into the final plastic polyethylene terephthalate. Walter filtration is one of the imperative stages while manufacturing coconut milk drinks that are produced by the company. Automation technology is used by Made Group that alters the way by which milk is produced. This technology provides benefit to the company that leads to improved profitability as well as excellent quality of milk (dos Santos and Pereira-Filho 2013). Information Systems The discipline of information system in Made Group is in evolutionary phase. The type of information system that is used by information system is operation support system. It helps to generate data in events such as receipt of milk at dockyard as well as distribution of milk to diverse section. The information that mainly makes use of such data are termed as operation support system (Ward and Peppard 2016). Strategic Systems The strategic systems that are used by the company is the increasing of farm profit that is similar to that of information system (Galliers and Leidner 2014). Summary The new automated technology has the probability to alter the way the animals are managed. Trading Infrastructure Number and Size of Retailers Methods of Operation Made Group is an organized dairy industry that comprises of a 60 percent of market share. The company processes 90 percent of the collected milk in the form of liquid milk. On the other hand, it sells only 20 percent of the milk collected as liquid milk (Narang 2013). Scale of Operation Made Group mainly makes the use of small-scale operation. Power of Chain Stores More than half of the milk company has a strong power of chain stores that are mostly dominated by the retailers (Surez-Vega and Santos-Peate 2014). Middlemen The middleman brings milk from the farmers in villages as they fetch the company double the price in countries. Penetration of Non-Urban Market Market Penetration of non-urban market will take place when Market Group will enter the market with current commodities (Kumar 2013). Facilities and Technology The facilities and technology that are mainly used includes the internet of things that helps the company to gain capacity to communicate with each other by making the use of wireless technology. Summary It can be summarized that the company sells only 20 percent of the milk collected as liquid milk. The Market Customers The target market as well as audience is a group of individuals that basically has a desire to purchase the products made by Made Group. The youth are mainly the target customers as they have the desire to have chilled milk drinks when they are exhausted. The age mainly varies from 20 45 years and the individuals are mostly students as well as working people. The customers who exhibit preference specifically toward unpacked as well as packed milk include both uncontaminated and pasteurized milk. Competition The industry is mainly a competitive industry as Made Group has a number of competitors. The products that are produced by made Group mainly includes Whole Protein cold pressed juices as well as coconut chilled milk drink. On the other hand, their competitor produces full cream milk in diverse flavors. Product: The Company mainly operates in a service industry that is almost unique. Place: The product is transported to stockrooms after the milk is produced and has undergone all the quality checks. Price: The price charged for the refreshment drinks determines whether an individual will purchase the product or not. Promotion: Promotion takes place with the help of television as well as social media. This will in turn lead to increase in the sales of the product. Market Size and Sales Estimates The market size of the company provides with the yearly market size data that covers both liquid as well as powered milk. As per the report, Made Group has a yearly growth rate of 4.1 percent. The international sales of Made Group are analyzed to reach to $454 billion by the year 2017. Summary It can be summarized that the youth are mainly the target customers of Made Group and the international sales of Made Group are analyzed to reach to $454 billion. Your Company Organizational Factors The organizational factors mainly comprises of the business environment that also impacts the success of the company. The current performance of the company is leading to increasing profit. MADE Group has signed a $2 million export deal in order to satisfy the thirst of the individuals from fresh milk. MADE is also likely to ship 200,000 litres of milk every month to Philippines. The company generates more than $120 million in retail sales yearly (Piwoz and Huffman 2015). Marketing Factors These mostly refer to the internal and external factors that are responsible for manufacturing the desired quality as well as quantity of the products. The improvement of the brand image will help to increase the customer loyalty towards the product that is supplied by Made Group. Financial Factors The financial factor that influences the milk company mainly comprises of the income statement that includes the source of income as well as all the costs that are related to the sale of commodities in record. The capital and profitability of the company is increasing mainly due to the improved financial stability. Manufacturing Factors The raw material mainly reflects the supply of the product that are sold by Made Group. It mainly depends on utilities to power machines as well as cool equipments. The technical skills are mainly due to the automated systems that leads to the manufacturing factors. Summary It has been summarized that The current performance of the company is leading to increasing profit. References dos Santos, P.M. and Pereira-Filho, E.R., 2013. Digital image analysisan alternative tool for monitoring milk authenticity.Analytical Methods,5(15), pp.3669-3674. Galliers, R.D. and Leidner, D.E., 2014.Strategic information management: challenges and strategies in managing information systems. Routledge. Kumar, P., 2013. Challenges and Opportunities of Indian rural market.International Journal of Marketing Studies,5(3), p.161. Narang, R.K., 2013. High?Speed Trading.Inside the Black Box: A Simple Guide to Quantitative and High-Frequency Trading, Second Edition, pp.243-264. Piwoz, E.G. and Huffman, S.L., 2015. The impact of marketing of breast-milk substitutes on WHO-recommended breastfeeding practices.Food and nutrition bulletin, p.0379572115602174 Surez-Vega, R. and Santos-Peate, D.R., 2014. The use of GIS tools to support decision-making in the expansion of chain stores.International Journal of Geographical Information Science,28(3), pp.553-569. Ward, J. and Peppard, J., 2016.The Strategic Management of Information Systems: Building a Digital Strategy. John Wiley Sons.

The black table free essay sample

Why didnt Graham sit at the black table when he was in junior high? Graham thought by sitting at the all black table he would be making an anti-white statement, and he would lose all of his white friends. He didnt want to separate into a group; he believed people who separated themselves room others are the cause of people not communicating well with different religion or racial groups. Graham indicated in his excerpt that segregated tables is a comment on the superficial inroads that integration has made in society. S. When he was a junior high school student, whom did graham blame for the existence of the exclusively black lunch table?Whom or what does he now see as the cause of the tables existence? In junior high school Graham blames the blacks for the existence of the black table he believed they isolated and segregated themselves. We will write a custom essay sample on The black table or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In actuality the existence of the table was everyone else who segregated themselves, it was because they were only focused on the black table and couldnt seem to see that the other tables around them were just as the black table just with their type of people. The black table free essay sample Graham thought by sitting at the all black table he would be making an anta- white statement, and he would lose all of his white friends. He didnt want to separate into a group; he believed people who separated themselves from others are the cause of people not communicating well with different religion or racial groups. Graham indicated in his excerpt that segregated tables is a comment on the superficial inroads that integration has made in society. 5.When he was a Junior high school student, whom did graham blame for the existence of the exclusively black lunch table? Whom or what does he now see as the cause of the tables existence? In Junior high school Graham blames the blacks for the existence of the black table he believed they Isolated and segregated themselves. In actuality the existence of the table was everyone else who segregated themselves, It was because they were only focused on the black table and couldnt seem to see that the other tables around them were just as the black table just with their type of people. We will write a custom essay sample on The black table or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Graham explains maybe its the color difference that makes all-black tables or all-black groups attract scrutiny and wrath of so many people. The black table ay verisimilitude Iranian Miller The Black Table is Still There Lewis girls table, a Jewish boys table, a table of kids who were into heavy metal Inhere they sat in the cafeteria because the students segregated themselves to sit Ninth people they can merely relate too. 4.Why didnt Graham sit at the black table when he was in Junior high? Graham thought by sitting at the all black table he would be making an anti- Unite statement, and he would lose all of his white friends. He didnt want to table he believed they isolated and segregated themselves. In actuality the existence of the table was everyone else who segregated themselves, it was because they were around them were Just as the black table Just with their type of people.

10 traits of a great manager, according to Google

10 traits of a great manager, according to Google There are many reasons that Google has been successful in its bid to become a globally dominant company. (Its onetime motto, â€Å"don’t be evil,† probably didn’t hurt.) But one of the most important factors is one you can’t see by going online and using one of their many tools, or asking your Google Home to tell you: effective management. You don’t build a company that big and that successful without quality people at all levels.In its regular Project Oxygen studies to analyze how to improve management and leadership at the company, Google has come up with a number of traits that make a good manager.1. â€Å"Is a good coach†A coach is only as strong as what his or her players produce. A high-quality manager supports the team, always working closely with team members to provide guidance, motivate them, and make sure that everything is moving along as it should.2. â€Å"Empowers team and does not micromanage†It may seem like getting the outcome you want from employees means micromanaging their every move. In reality, it’s a fast way to take power away from individuals and make them less likely to grow and change in ways that make the work better. A great manager knows when to step back and let team members take agency and initiative, building their own confidence and leadership skills while getting the work done. Trusting your team to do what they need to do is a morale booster, and helps create more productive, more satisfied employees.3. â€Å"Creates an inclusive team environment, showing concern for success and well-being†If employees don’t feel supported, work is likely to suffer and you start losing talented people. A great manager makes sure that each team member feels valued and supported in their work. Knowing that your manager cares about you, and not just the work output, improves morale and helps employees feel like a necessary part of the team’s goals.hbspt.cta.load(2785852 , '9e52c197-5b5b-45e6-af34-d56403f973c5', {});4. â€Å"Is productive and results-oriented†Setting goals and making sure everyone is working effectively toward them is a key part of managing well. It’s up to the manager to set those expectations, and show that he or she is just as committed to them as everyone else.5. â€Å"Is a good communicator- listens and shares information†Nothing causes frustration in the ranks faster than poor communication to and from the top. There’s a reason that communication skills are on just about every job description under the sun. It’s not just about passing information, it’s also about knowing how to hear and understand what’s going on, react appropriately, and communicate outward. That means being able to navigate sticky work politics, as well as take feedback and concerns from employees.6. â€Å"Supports career development and discusses performance†A great manager doesn’t just see team members as faceless worker bees doing the same job over and over indefinitely. A great manager works with team members to find opportunities for improvement and define job goals in a way that pushes them forward. Performance reviews (whether formal or periodic â€Å"how are things going?† check-ins) can identify ways employees can grow and let them know you’re there to support that.7. â€Å"Has a clear vision/strategy for the team†Another morale killer: not really understanding how or why the work is being done. Managing well includes coaching employees toward a particular goal or strategy. Sometimes those are handed down from above as part of a larger corporate mission, but other times it means defining what your group hopes to achieve. Having a clear strategy and communicating that to team members shows how everyday work is contributing to the company’s larger goals or mission. It’s your job to make sure everyone’s seeing the forest and t he trees.8. â€Å"Has key technical skills to help advise the team†It may be that your job is assembling and cultivating experts- not being an expert yourself in a particular process or skill set. You don’t necessarily have to be better than your employees at everything, but you should definitely have enough technical skill to be able to speak intelligently about it, and be ready to provide guidance or support when necessary.9. â€Å"Collaborates across Google†No team is an island. (Okay, that’s not quite how it goes, but you get the gist.) No matter how specialized your team may be, chances are you have to get information from other teams, communicate with other teams, or collaborate on projects with other teams. It’s important to make sure those connections with other groups and colleagues across the company are valued, and ensure that communication is smooth between your team and others.10. â€Å"Is a strong decision maker†Being the boss means having to make the decisions, tough or not. Getting input from others is important, but if you want to push your managerial skills to the next level, that means owning the decision-making process and backing your decisions with as much information and education as possible.If you’re looking to boost your bossing, paying attention to these 10 qualities will help you become a well-rounded manager.

Is ACT Word of the Day a Good Way to Study Vocab

Is ACT Word of the Day a Good Way to Study Vocab SAT / ACT Prep Online Guides and Tips Are you building up your vocabulary to get ready for the ACT? While memorizing obscure words won't get you too far, learning medium-level words in multiple contexts will help you out a great deal on ACT Reading and English. Besides "multiple-meaning" words, you also want to review scientific terms to be prepared for the ACT Science section. This guide tackles the "one word a day" strategy and how you can use it effectively to prepare for the ACT. First, how useful isstudying just one word a day? Is Studying a Word a Day Helpful? As I discussed above, you don't need to memorize obscure, difficult wordsto get ready for the ACT, because those won't be tested anywhere on it. Instead, the ACT tests words of medium difficulty that you're more likely to befamiliar with, but might not realize can have different connotations in different contexts. That's why your daily vocabulary studying should be less about learning new definitions and more about studying how a word can be used in multiple contexts. If you study one word a day, then your knowledge could really build up over time. This means, of course, that you'd have to start early, like several months to a year out from your test. If you only started two weeks before your test, that would only add up to 14 words! Not so helpful. Since many ACT Word of the Day resources might notgive you any or more than one example sentence, studying a word a day is most effective if you can seek out other contexts in which your word of the day is used. On a similar note, you could write your own example sentences to make sure you know how to use the word in different ways. Reading the word in multiple contexts, using it in your own writing, and looking for it in your reading going forward will help you retain the word in your long-term memory. Let's take a closer look at the pros and cons of studying vocabulary by using ACT Word of the Day. Take time to review - don't let goldfish brain happen to you! Pros of ACT Word of the Day Taking just five minutes out of your day to learn a new word (or learn how a familiar word can be used in new ways) can be rewarding for your test prep and your own self-education. It helps with "trickle learning," or learning a small amount everyday until it adds up to a great well of knowledge. It reminds you to stick with the rest of your ACT prep schedule, and it orients you to learning at least one new thing everyday. If you start early, then the number of words you've studied can really add up over time. It's a convenient and low-pressure way to injectsome test prep into each and every day. In this way, it's much less stressful than studying a ton of words all at once right before your test. As I mentioned above, the ACT tests words of moderate difficulty and makes sure you understand them in context. Studying your ACT vocabulary in different contexts will help with vocabulary questions on the English and Reading sections, plus it will improve your overall reading comprehension and writing abilities. Improving your verbal abilities will help you in school, in college, and beyond. Finally, this small commitment to studying a word a day could be like a gift you give yourself. Anytime we set a long term goal and slowly make small steps to get there, we build up our power to stick to our goals, maintain a sense of self-discipline, and put purpose behind ouractions. The benefits of studying an ACT Word of the Day are clear, but what are some potential downsides to this approach? Cons of ACT Word of the Day Studying just one word a day takes a long time to build up. While it might start out by only taking 5 minutes or so out of your day, you might find yourself having to review more and more to keep track of the words you studied months or even a year before. It could become harder to keep up with your ACT Word of the Day if it starts to become a bigger time commitment than you originally anticipated. Another con is that there are not too manyonline resources specifically for ACT Word of the Day. Its counterpart, the SAT Word of the Day, is much better served online with websites, email lists, and even a New York Times blog. Because of the lack of ACT email lists, you probably have to expend more effort to make your own Word of the Day flashcards from vocabulary lists. Besides vocabulary words, the ACT sometimes also tests common idioms, like hush-hush, get an edge on, against the clock, and streak past. You probably won't find these on vocabulary lists, so might have to find these on your own, as well, if you need some review. Most native English speakers will be familiar with these, but if English is your second language then you might want to seek these idioms out, as well. I mentioned that there aren't too many online resources for ACT Word of the Day, but you can make your own from lists of ACT words and definitions. Using this map from The Phantom Tollbooth, you can journey towards Dictionopolis onyour way to the Sea of Knowledge (...or use the websites listed below). Where Can You FindACT Words of the Day? One site that you can visit for ACT Words of the Day is Number2.com. It shows you a word, definition, and one example sentence. It would be a good idea to find other examples of the word in context, as well as writing it in your own sentences. This site does not usually include very obscure words, but unfortunately it does not differentiate between ACT Word of the Day and SAT Word of the Day. Some of the words will be helpful; others, not so much. PrepScholar, on the other hand, has an ACT-specific list of itstop 150 vocabulary words. You could use this list to make flashcards or simply study one word a day. As this list is ACT words and definitions, you again would want to seek out these words in context. Even just googling each word will pull up at least one example sentence from an online dictionary, and you can continue to search for them online and in your reading. In addition to these words you'll need for the Reading and English section, you can also incorporate science vocabulary into your ACT Word of the Day and general prep. While the ACT Science is like the Reading section in a lot of ways, there still is some actual science that you need to know to gain a strong score. Now that you know where to find commonly tested ACT words, how can you study them one day at a time? How to Study ACT Words of the Day Like a DIY project, you can create your own ACT Word of the Day by making flashcards or uploading your own lists to vocabulary-building sites like Quizlet orWordDynamo. These sites let you take timed quizzes and play matching games, which could be a quick review once you've been studying word of the days for a few weeks or months. As I mentioned above, your vocabulary questions on the ACT will generally ask how a word is used in context. Make sure to understand the vocab word in all its meanings and connotations, as well as note the context clues in example sentences that hint at its meaning. If you can be proactive and incorporate it into your own writing, then you'll also be able to reinforce your understanding of the word in its varioususages. Studying a word a day is a quick and easy way to learn words, add some test prep into your daily schedule, and remind yourself to stick to your overall study schedule. Making this part of your routine will help you build your study and time management skills. With studying ACT vocabulary, you should focus on quality of words rather than quantity. The 150 most commonly tested words I mentioned above are the ones you should prioritize, plus the science terms you'll need to grasp. Start early, ramp up review close to your test date, and integrate your studying of vocabulary with your overall prep for comprehending English, Reading, and Science passages. In addition, make sure to customize the way you study ACT words to your personal learning style and goals. How Do You Learn New Words? Like with all aspects of prepping for the ACT, you should reflect on your learning style and design the approach that works best for you. If you feel stressed about the ACT, then starting early with a word a day andan ACT Question of the Day will gradually introduce you to the test and help you diagnose your strengths and weaknesses. If you're more deadline-driven, then these approaches are still useful for gaining some familiarity with the test while leaving more intensive studying for the months leading up to it. Try to pay close attention to ACT words when they pop up in your reading. You know that feeling when you learn something new and suddenly start seeing it everywhere? That can happen with vocabulary words, too, and it can help reinforce your understanding and long-term retention. Enhancing your verbal abilities willbe helpful not juston theACT, but in all aspects of communication in your academic, professional, and personal life. What's Next? To best study for the ACT, you need to know exactly what kind of content is tested on each section. Read about what's actually on the English, Reading, Science, and Math sections of the ACT. Are you wondering when to take the ACT? Learn how to choose your test dates. Aiming for a top ACT score? Read our guide on how to get a perfect 36 ACT score. Want to improve your ACT score by 4+ points? Download our free guide to the top 5 strategies you need in your prep to improve your ACT score dramatically.

How Victimization Evolves to Empowerment Essay Example | Topics and Well Written Essays - 3500 words

How Victimization Evolves to Empowerment - Essay Example All the same, King chooses a moderate and democratic viewpoint of empowerment, while Malcolm presents a more militant path. What Malcolm says about racial discrimination is that black people suffer â€Å"political oppression at the hands of the white man, economic exploitation at the hands of the white man, and social degradation at the hands of the white man.†2 King on the other hand remarks that black are denied their â€Å"constitutional and God given rights† under racial discrimination.3 It can be seen from the above statements that while King views the system as the culprit, Malcolm points his fingers to the mainstream white. It is in the backdrop of the racially discriminatory Jim Crow laws that both make their above-mentioned statements. Malcolm calls Jim Crow laws, a â€Å"segragationist conspiracy† and prescribes black to break them, while King calls for fighting against the segragationist laws as a part of a civil disobedience movement so that it can be transformed into a political struggle. While Malcolm thus stresses retaliation, King stands for collective political action. Martin Luther King realizes that for the process of empowerment to begin, first the black and the society should fully understand the dimensions of victim status. In â€Å"The Letter from Birmingham Jail,† when Martin Luther King writes an open letter to the eight white religious leaders, he is answering their allegations against him and the agitating black people as well, but also is making use of the opportunity to discuss the issue of racial segregation of black people.4 This forced entry of the black narrative into main public discourse is first step in the process of empowerment. This is an attempt to get the mass society acknowledge that black are real victims. This assertion of victim status then also becomes a prelude to the forthcoming empowerment process. King in his letter is trying to make both white and black people see the facts about bla ck victimisation.5 King was arrested and put in Birmingham jail for taking part in a demonstration against racial violence and discrimination.6 He wrote this letter in response to the statement issued by eight white religious leaders of the South, expressing concern over the â€Å"untimely† and violent nature of black protests.7 King utilizes his chance to reply to the white leaders so that he can show the wider public the ground realities of black life, a picture usually suppressed in mainstream narratives. In this manner, King by tailtoing a mainstream discourse, tries to win the attention of the mainstream audience, in order to make them see a marginalised issue. This method adopted by King stands proof to the fact that it is only through making victims as well as perpetrators acknowledge the victim status of the black, that the process of empowerment can begin. From this point of view, the letter of King can be viewed as addressed to both black and white people. King asse rts the need for black unity for the sake of their empowerment, and anchors his arguments on the universal value of justice to get wider support for them. King declares that he presumes the eight white leaders to be genuine and sincere in their concerns.8 This is a demand, and warning in disguise, that the white leaders are expected to adhere to the declared genuinity of their concerns. By making such a demand, King shows black that they have every right and courage to demand justice.

Hurricane sandy Essay Example | Topics and Well Written Essays - 750 words

Hurricane sandy - Essay Example Work and classes were also cancelled as a result of all the circumstances happening in the areas. When the storm hit New Jersey, I consider it lucky for me to have been away on vacation. I may not have felt the direct effects of the storm as it hit the city nevertheless the information about what happened on that dreadful day has shaken me so strongly. Looking at all the deaths and the widespread effects of the storm on television, I thought about how things would have been for me if I were in New Jersey during that time. The event made me think about how a life could be lost in such an unexpected circumstance at an unexpected time and place. Who could have thought that the two cities could be so largely affected by the storm? New York, most especially, is considered a strong city where one can find security and yet it was not spared by a calamity that has proven to be destructive to the place it hits regardless of that place’s reputation and status. Indeed, this world offers no secure security. The money, job and other things found in the cities of New York and New Jersey that people consider to give assurance for their future have been affected by the storm as well. ... I could just imagine what difficulties the people have been through during the past days. The city that was once beautiful looked so devastated that I begun to think how vulnerable everything and everyone is to such destructions. The sight brought tears to my eyes knowing that people indeed have been through a lot of difficulties as they tried to clean up the city and fix everything to get the place back in order. Looking back at the events during the hurricane, I cannot help but think about the victims who suffered a lot. However, in the midst of the hardships, the spirit of unity once again arose among the American people. The president was shown on television giving support to the victims not only verbally but also in terms of physical help such as sending necessities to the cities. Moreover, people helped each other in order to overcome the difficulties they are going through. This struck me so strongly that it really made me appreciate our being humans when it comes to circumsta nces such as this. Political enemies may have heated arguments during ordinary days however, when such calamity occurs, political, religious or cultural beliefs find no strength in stopping the people to be united in helping each other to rise again. Such events make me think and consider what I should do as an individual to partake in such acts of kindness that may affect other people in ways I can just imagine. In this world that is full of troubles and threats, any help is necessary to make our place livable. Just like New Jersey after hurricane Sandy, the place has become physically bad for living. However, the efforts of people helping each other to bring the glory of the place back, made the challenges easier for

The Underground Railroad Essay Example for Free

The Underground Railroad Essay The Underground Railroad was an important element in the fight for and promotion of freedom for blacks enslaved within the United States during the 19th century. However, in order to understand its importance to the development of U. S. society it is necessary to understand its historical and contextual basis. Leading off from the Mexican-American war which ended in 1848 there was increasing tension between Americans living in the northern section of the United States and those living in the south particularly over the issue of slavery (Epps, 2004). Those in the North had long demonstrated their intolerance for the continuance of slave practices in the Union and those in the South had long expressed sentiments that the practice of slavery would continue. This variance in viewpoint soon led to the North-South divide which also took on a strongly political aspect. Blacks in the South, jealous of their counterparts in the North and craving freedom from a lifetime of slavery, had long been exploiting this variance in viewpoint with regard to slave since the 1780s by finding opportunities to escape their plantations in the South and find refuge in the North or in Canada. This practice kept increasing as the divide between the North and South widened. Run-away slaves were often quite welcomed in the North and some sympathizers, beginning with the Quakers, assisted them in their escape. The practice of helping slaves cross over into the North and Canada was figuratively referred to as the Underground Railroad or the Liberty line. The literal Underground Railroad was a network of safe havens (Hicks, Montequin Hicks, 2000, p. 27) in the form of safe houses, churches and shelters (Anonymous, 2003, p. 10) to which safes running away could turn to facilitating their onward progress to the North, which represented freedom. The network of safe havens stretched from the states in the South to as far as Canada (Hicks, Montequin Hicks, 2000). The concept of this network as a railroad is evident in the codes that those involved used to refer to various components of the movement. Slaves that were running away were referred to as passengers, persons who were guiding them along the different routes were called conductors and the places at which they stopped were named stations. Thus the Underground Railroad was not a physical place or space but a movement aimed at liberating blacks from slavery. Numerous individuals collaborated in making this movement into the success it is now proclaimed to have had. Some estimates are that about 30, 000 blacks were able to escape via the Underground Railroad (Anonymous, 2000, p. 10) and still others put the figure at twice as much. Though the precise numbers are not known it is still very evident that the work of the individuals involved in the Underground Railroad movement was quite effective in bringing many blacks out of a lifetime of slavery. As has been noted before the movement began with the work of the Quakers. Over the lifetime of the Underground Railroad countless other individuals, the majority of whom were black but including whites and women, were involved in the process. One of the names most notably associated with the Underground Railroad is Harriet Tubman. She had herself been a slave when she took the opportunity, in 1849, to head north along the Underground Railroad. She subsequently became actively involved in helping other blacks escape slavery. It is reported that she made a total of nineteen round trips between the North and South bringing to freedom approximately 300 African slaves (Chism, 2005, p. 47). The persons who facilitated the slaves moving between safe houses on the Underground Railroad, were putting themselves at considerable legal risks and thus activities had to be carried out as clandestinely as possible. There were laws designed and implemented specifically to curb the rate of assistance that escaped slaves were given in the North. The Fugitive Slave Act of 1793 gave owners the power to retrieve their slaves from whatever state they escape to, even in the North. This act proved to be unsuccessful so it was later reinforced with additional provisions in 1850. Under the new act persons were obligated to return runaway slaves to their owners and law officials in all states were mandated to upkeep this law and participate in active slave recovery (Williams-Myers, 2005). With these stringent legal conditions it was indeed with fear and trepidation that many slaves took on the challenge of running for the North. The efforts made by the conductors, the keepers in the safe houses and all who facilitated the journey, are indeed commendable since they reached out to humanity without regarding person safety. Several states northern states, as a result of the large genesis of African Americans into the North, soon became de jure slave settlements. In Mid-West states such as Iowa, Minnesota, Wisconsin, Indiana, Ohio and Michigan as well as in Northeast states such as Pennsylvania, New York, Vermont, New Hampshire and Maine (Sayers, 2004, p. 437) large numbers of newly escaped blacks took up permanent residence and began to make a life in freedom. The Underground Railroad indeed represents not only the struggles towards emancipation but also, according to Williams-Myers (2005) â€Å"a moral challenge to an immoral mindset† References Epps, Garrett. (2004, Summer). The Antebellum Political Background of the Fourteenth Amendment. Law and Contemporary Problems, 67(3), 175-211. Williams-Myers, A.J. (2005, Jul). Some notes on the extent of New York Citys involvement in the Underground Railroad.  Afro-Americans in New York Life and History, 29(2), 73. Sayers, D. O. (2004). The Underground Railroad Reconsidered. The Western Journal of Black Studies, 28(3), 435-443. Hicks, B., Montequin, L. Hicks, J. (2000, Jan). Learning about our community: From the underground railroad to school lunch. Primary Voices K – 6, 8(3), 26-33. Chism, K. (2005, Mar). Harriet Tubman: Spy, veteran, and widow. OAH Magazine of History, 47-51. Anonymous. (2003, Feb 13). Researchers to study Natchezs role in Underground Railroad. Black Issues in Higher Education, 19(26), 10.