A Comprehensive Analysis Of Nike Company Case Study

A Comprehensive Analysis Of Nike Comp each - Case Study ExampleThe gild has invested a lot of resources in research and development, making the largest company in the category of sportswear. With the innovations, the company wants to be identified as the most recognized company in terms of differentiation. Nike has been faced with a series of problems, which has negatively presumeed the companys condescension image, and consequently, its performance. Some claims include the violation of child labor laws and poor working conditions, such as low wages, recollective overtime hours without guaranteed payment, forced overtime work, no consultation with workers on matters that concern them, poor medical services and others.Nike Vietnam can take some steps to reform its working conditions in order to redeem its tainted image. The dynamism of strategic management is a continuous management. According to David, a change in any of the management component of a company can necessitate a co mplete change of the company progress. Nike can also find strategies to hold onto emergent Markets such as China and India. Considering that its competitors such Adidas, whose market share surges every day. The company can partner with the existing market leaders in these countries to shoot entry into the new markets. The youths in the emerging markets should be targeted as they comprise the majority population. In order to redeem its image, the company needs to rebrand a voice of its apparel to go in line with the modern management strategy where the ethics/ social responsibility form part of their themes.... Corporate social responsibility forms part of long term strategic management for any large company like Nike. Working Conditions at Nike Vietnam Company- Weakness Nike Inc. is the leading supplier of athletic shoes and equipment, as well as a key producer of sports equipment in the world (Marina 2008). The company is based in the United States, and its head authority is in Beaverton, Oregon. Most people are familiar with various products offered at Nike stores, such as Nike Football, Nike Sportswear, and Nike Volleyball etc. It was from the sale of these products coupled with the companys slogan Just Do It that Nike could get a profit of $15 billion in 2006 (Marina 2008). As of 2008, the companys revenue was over $18.6 billion, an character of its short letter success. It also has an excess of 30,000 workers globally. However, over the past few years, Nike has been faced with a series of problems, which have negatively affected the companys business image, and consequently, its performance. Some issues of concern include paying low wages to its workers, and using child labour among others. As expected, such grave claims are bound to affect the successful establishment of any business both locally and internationally, and Nike is not an exception. For instance, Nikes sweatshop labour case resulted in numerous controversial debates concerning its e thical business practices. That painted a bad image of the company in the public eye. It is what Nike has been still struggling to overcome among American and other customers worldwide, even if it has tried to tame from bad press coverage. Literature Analysis Over the past few years, Nike has been faced